Archive for June, 2011
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drivinglessonscrashcourse.net – Website for Sale on Flippa …
Posted on June 26th, 2011 by admin
drivinglessonscrashcourse.net – Website for Sale on Flippa: Driving Niche – Google Page 1 – Huge Potential – GUARANTEED
1,674 buyers and sellers online right now
Thu, 20 Jan 2011 20:48:20 GMT
Completed:
Sat, 22 Jan 2011 03:52:12 GMT
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Seller does not accept Escrow payment. 1
Cash In On The Driving Niche
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ARE YOU READY TO MAKE SOME SERIOUS MONEY?!!
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Hi there! My name is Mitch and I’m a full time internet marketer that makes a pretty decent living at it. I started off doing web design a long time ago before I eventually transitioned into online marketing. In the beginning I did everything myself — but now I simply outsource most of the work. The only problem with that is that a person can lose their edge in how things are handled because you aren’t doing it as much anymore; and with the internet game changing all the time, it’s extremely important that I always keep my craft up and stay active.
Therefore, I now design sites and flip them — offering all of you an opportunity to make money with the EXACT SAME PRODUCTS I often market myself. Some products are good, some are great and some are just mind boggling! But the bottom line is this… if I can make money doing this, then you can too! Yes, you may not make as much as I do — but I don’t see any reason why you can’t make money doing this. Can you?
Purchasing a site by me gets you more than just ANY KIND OF SITE… you get a site that has been well optimized, mapped out accordingly with professional images and structured in such a way that is designed TO CONVERT. And being that the CMS is wordpress, you also get the BEST PLUGINS that don’t clutter your site and bog down your server resources. I use these exact same professional templates myself and they work great. They get ranked, they convert and Google loves them.
So please take a look at today’s offering and see if this is something you might be interested in. I only design sites around the best converting products — so if you’re looking to jump onto something that can possibly pave the way to your new future, then now’s the time! Whether you’re a newbie or a pro — getting a site from me is worth it. Thanks for stopping by!
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PLEASE MAKE SURE TO READ THE ENTIRE LISTING BEFORE BIDDING, ESPECIALLY IF YOU’RE NEW.
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Premium Template By Studiopress (over $100 value!)
Premium Keyword Domain Name
Google Adsense Incorporated (Average CPC $3.00)
SEO’d And Ready To Go!
10 Unique Articles Will Be Written For You
50 Spun Articles Will Be Sent To You As Well
Guaranteed Google Page #1 In 45 Days Or Your Money Back! (Bin Only)
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SITE DETAILS
Keyword Search Volume
There are over 2,000,000 varying semantically related searches to “Lupus” and are searched for every single month. The health niche genre is HUGE and always draws big sales and as well adsense clicks. Here’s a break down for only a few certain keywords to give you an idea:
driving lessons crash course (18,100 global monthly searches)
driving lessons (450,000 global monthly searches)
crash course driving lessons (18,100 global monthly searches)
intensive driving lessons (60,500 global monthly searches)
driving lesson (450,000 global monthly searches)
Needless to say, this industry is incredibly lucrative and can be a money maker. Driving lessons in particular is highly sought after. So many people looking for information on what to do yet have no idea where to start. That’s where you come in.
Potential
You make $1.50 per click. Let’s put this on a newbie scale… just do the math… if you get 4000 visitors per month (there are over 12,000 search inquiries for this keyword) and only 4.0% of that traffic clicks on a google ad, that equals 160 clicks per month… which amounts to $240 per month! It’s not a ton of money, but this is great stable revenue site to add to your existing income.
Premium WordPress Genesis Lifestyle Child Theme ($79.95 Value!)
The makers of this gorgeous theme is Studio Press and it has been specifically customized by me to ensure optimal performance as well as maintain SEO value. It’s ready to go!
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The following below is included ONLY when using the Buy It Now option.
I guarantee Google Page #1 Ranking or your money back!
Google Page #1 Guarantee (Incredible Value!)
Are you ready to be blown away?!! I will GUARANTEE Google Page #1 Ranking in 45 days or less or I will buy the site back from you at your purchase price! That’s right. You have NOTHING TO LOSE.
Now why on earth would I be willing to do this? Because I am so confident that I can get this site on Google Page #1 for the main targeted keyword phrase “driving lessons crash course” that I am willing to guarantee it. If I fail to achieve this task, then I will buy it back from you at full price. Should I achieve this task, then the site is yours to keep.
Of course, should I not achieve this task, you don’t have to sell it back to me if you don’t want to. The incentive is there so you have nothing to lose. Many people buy sites but then have no idea how to get it ranked — but with me, you’re going to get it ranked guaranteed. I will promote the site and you will watch the magic happen. But you must give me 45 days. In all honesty, it likely won’t take me that long, but sometimes Google can be tricky, so some extra time might be needed, hence the 45 days.
You could be making onwards of $240+ per month, so you have NOTHING to lose!
10 Unique Articles ($100 value!)
You also get 10 fresh new articles to post on your site. I will also give you 50 *spun* versions of one of the original articles to use for promotion.
Site Transfer And Site Configuration ($100 Value!)
I will transfer the site to your server FOR FREE as well make sure everything is running as it should be.
Database Configuration ($100 value!)
I will automatically replace or swap out any database configurations needed to assure your site is PAYING YOU and everything is running smoothly. Switching over to new servers is not just a simple copy/paste job — it requires replacing key data items so that your site functions properly on your server (ie: host names, affiliate id’s, etc.)
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THE PROCESS
What Do You Need To Do?
If you choose the BIN price, then you will have a guarantee to reach Google Page #1 (in 45 days or less) or I will buy the site back from you at full purchase price. If you choose not to use the BIN price, then the money back guarantee does not apply.
I will need your hosting info and details to transfer the domain to you.
What Are The Hosting Requirements?
PHP 5
MySQL 4
Clickbank Affiliate Account
Google Adsense Account (Do not use this site to apply! You must have one already established please.)
Register for free at www.webandsave.com for the FREE domain push. Otherwise you must pay for your own transfer (whatever your registrar charges.) Please note: If the domain is less than 60 days old, then you must register at webandsave anyway due to ICANN rules regarding a transfer. This is the only way it can transfer if less than 60 days old.
For hosting suggestions, I recommend Hostgator.
What Form of Payment Is Acceptable?
There is NO ESCROW on this auction. The BIN is not a lot, therefore escrow is out of the question. I have excellent feedback and I am a trusted seller on Flippa. Please do your own DUE DILIGENCE. I accept payments from paypal only. You can pay by credit card through paypal as well. You cannot, however, send e-checks — NO E-CHECKS ACCEPTED. Sorry, e-checks take 5-7 business days to clear and I have never had one e-check actually clear.
What Happens After I Send Payment?
NON BIN Price (you only placed a winning bid): If you win without using the BIN price, then you must pay in full within 48 hours and upon confirmed payment completion, you will receive a download link and password to download all the site files and database, which will be zipped up and ready to go for your own installation. You’ll have access to this link for 3 days, upon then, the link will no longer be accessible. There is no installation nor support provided by merely placing a bid — therefore, you are responsible for installing the site and figuring out how it works. If you want support, then you must use the BIN price. I will also email you the 10 unique articles and 50 spun versions.
Using the BIN (Buy it now) Price Option: If you used the BIN Price button, then you get support, installation and the money back guarantee. Usually propagation takes between 24-72 hours and I will send you an email with more info I will need from you.
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ATTENTION NEW FLIPPA USERS
One of the MISTAKES new Flippa users make is to WAIT until the last minute to bid on an auction. It’s a technique commonly referred to as *sniping*. They think flippa auctions are similar to eBay — whereby the last bidder who places a bid at the very last second will likely win the auction. FLIPPA DOES NOT ALLOW THIS TO HAPPEN.
Please understand that Flippa RESETS THE AUCTION EXPIRATION TIMER TO 4 HOURS whenever any bid is placed during the last 4 hours of any auction. This prevents sniping.
For example, the auction is set to expire in 1 minutes, so you place a bid… now the auction RESETS and will expire AGAIN 4 hours later. You just extended the auction by another 4 hours. So your best strategy is to place a bid asap — because by waiting until the last second, you are opening a window of opportunity by extending the auction with more time, hence allowing more competitors a chance to outbid you. Do not make this rookie mistake.
Also, some new users think they can only use the BIN button at the end of the auction — again, this is another newbie mistake. You can use the BIN (Buy It Now) button at ANY TIME during the duration of the auction. This will end the auction immediately and you will be forwarded to paypal, whereby you will be required to pay by paypal immediately. If you do not want to do this, then do NOT press the BIN Button. If you do want to own the site outright and would rather not wait for the auction to end, then press the blue BIN button now, as this is your best option.
Finally, DO NOT ASSUME THIS IS ESCROW. This auction is not escrow, which means you have 48 hours to pay in full by the end of this auction. Do not bid *thinking* you can do escrow. Any sale that doesn’t go through after wards because you simply failed to read the auction details will be left with negative feedback, so ask questions before you bid. I am a fair guy — but I ask that you READ THE DETAILS carefully and address your questions before you place a bid by sending my a PM (private message) via Flippa. Thank you.
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Privacy Policy | how-do-i-improve-my-golf-swing-and-putting.com
Posted on June 25th, 2011 by admin
Privacy Policy for http://how-do-i-improve-my-golf-swing-and-putting.com
The privacy of our visitors to http://how-do-i-improve-my-golf-swing-and-putting.com is important to us.
At http://how-do-i-improve-my-golf-swing-and-putting.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit http://how-do-i-improve-my-golf-swing-and-putting.com, and how we safeguard your information. We never sell your personal information to third parties.
The perceived value of the services you offer can be upgraded by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your home business to the international stage.
Log Files As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.
Cookies and Web Beacons We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.
We also use third party advertisements on http://how-do-i-improve-my-golf-swing-and-putting.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).
DoubleClick DART cookies We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (“interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx
You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.
Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.
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TheSpec – Heeding Code Red's call to action
Posted on June 25th, 2011 by admin
Heeding Code Red’s call to action
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(Oct 5, 2010)
Call it Code Red’s baby steps of hope.
Since the original Code Red series was published in April, a number of initiatives have sprung up — some small, some less so — to help address the issues raised by The Spectator’s landmark neighbourhood mapping project.
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A June followup feature that highlighted the effects of poverty on students at inner-city Parkview Secondary School near Ivor Wynne Stadium struck a particular chord in the community.
One anonymous donor handed the principal a cheque for $20,000 to help fund the school’s breakfast and lunch program. The Sisters of Notre Dame religious order also decided to triple its financial support for Parkview’s meal programs to $15,000 for this school year.
Parkview principal Paul Beattie said enrolment is up noticeably this year — a direct response, he said, to the article.
“Parents want to bring their kids here and the kids want to be here,” Beattie said.
In fact, he added, attendance for Grade 9 students was 100 per cent through the first six days of the school year.
The Parkview story also spurred Jen Baker to take action.
Baker, an official with the Hamilton Naturalists’ Club, helps run an Eco Art program in partnership with non-profit The Print Studio on James Street North. The program helps bring art and nature to inner-city schools.
“We read the Parkview article and thought this could be a great match for those students,” Baker said.
She contacted Beattie, who thought it was a great idea, and the six-week program will now be offered to Grade 9 students.
The Red Hill valley will be the focus of the program, giving students an easily accessible location. They’ll learn about the history of the valley since the retreat of the last ice age.
“I talk about local wildlife, our watersheds, our local natural areas, some endangered species,” Baker explained. “The artists from The Print Studio work with the students to make art based on the species I talked about.
“This kind of program is a great equalizer,” she added.
“I think you could have kids from Parkview and kids from Hillfield Strathallan and they would all get the same experience.”
Other signs of the series’ impact include:
* The city is working on a new initiative to help strengthen the health of Hamilton’s neighbourhoods.
“Is this tied to Code Red? Absolutely,” said city manager Chris Murray.
Murray said the city has been in discussions with other agencies, and in particular, officials hope to strike a formal relationship with McMaster University to conduct research on Hamilton’s neighbourhoods and monitor the city’s progress.
Code Red, Murray added, “is a call for action, and we need to respond.”
* On Oct. 4, Today’s Family and the Hamilton Jewish Federation was to screen the film Inside Hana’s Suitcase at Hamilton Place as a fundraiser to help children in the community in response to the Code Red series.
* Mohawk College announced a new project to help improve access to college for students who might not otherwise have the opportunity. The project sprung directly from Code Red’s findings.
“Our access project is about putting a post-secondary education within the reach of every Hamiltonian in every neighbourhood,” said Mohawk president Rob MacIsaac, in a speech made Sept. 1. “Postal codes should not determine who gets a college education.”
* At least four university courses being taught this year at McMaster are to use the findings of the Code Red series as part of the course curriculum.
* The findings of the Code Red series are being cited in a grant application made to the Canadian Institutes of Health Research for a neighbourhood maternal health study being proposed by McMaster researchers.
The grant application notes the Code Red series has sparked action within the city: “Maternal child health has been identified as a priority by the City of Hamilton through a community planning process in response to the Code Red series.”
* Some of the Code Red findings are also going to be presented at the ninth International Conference on Urban Health, which will be held later this month in New York City.
The two Code Red presentations are titled Low birthweight babies and social determinants of health: A Canadian example, and Connections between health, poverty and social determinants at the neighbourhood level: A case study of Hamilton, Ontario, Canada.
Hamilton Top Jobs
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Amazon.com: Call to Action: Secret Formulas to Improve Online …
Posted on June 24th, 2011 by admin
This review is from: Call to Action: Secret Formulas to Improve Online Results (Hardcover)
The main purpose of the book is to help businesses increase their conversion rates. Conversion, and there isn’t a better word to describe it, means action that leads to the results you want. It could be increased product sales, more newsletter subscriptions, contacting the business, or more registered users. CALL FOR ACTION is about improving the rates of what you want users to do.
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Many books covering Web design address usability and making it easier for the user. But no book that I know of shows how to get your users to take the action you want. A usable site doesn’t guarantee action. CALL FOR ACTION moves beyond helping users find things easily and focuses on persuasion so your business can see an increase in its bottom line. Overstock.com experienced a five percent conversion increase by fixing one thing based on the authors’ advice.
The categories that make up persuasion design include planning, structure, momentum, communication and value. The book begins with an overview of the entire process and then digs in to each category along with its perspectives, strategies, examples, and conversion tips from experts in search engine optimization, online marketing, and usability.
Researching and understanding the customers plays a vital role in this process. An example of this: you create a profile of three customers who have similar demographics, but come to the site for different reasons. After arriving on the Web site, these three customers go to a different part of the site. The challenge is to address the needs of all three on the landing page and then help them along to the next step through “scent of information” (leading the user to where he wants to go based on his persona).
You won’t find theories in the book. Instead, expect practical advice on online marketing so you can make the most of your users’ time on your site. While most of the concepts are practical, it has heavy-duty stuff, too. Those more experienced with e-commerce will appreciate it. If you skip the more challenging concepts, the book quickly pays for itself with the implementation of an idea or two. I like the case studies, especially the before and after examples for both design and content. People who learn from examples will appreciate the diversity of examples covered in the book.
CALL FOR ACTION thoroughly covers many concepts proving a challenge to provide you with an overview of what it’s about. Anything you can think of having to do with online marketing and Web design is likely included. Rather than treating Web design and marketing as two entities, the two work together as one and it leads to better results. Marketers, designers, search engine experts and information architects will definitely benefit from this book. The Eisenbergs are among the few who focus on what the business needs to do to reach its goals with its customers in mind.
The price of the book is a great deal considering it’s a hardcover.
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Digital signage best practices: 5 tips for your call to action
Posted on June 24th, 2011 by admin
WireSpring’s blog featuring tips and analysis from a team of industry experts
Digital signage best practices: 5 tips for your call to action
Author: Bill Gerba on 2008-08-29 10:12:29
Whether your digital signs are supposed to be pitching a product, showing sports scores and trivia contests, or reminding students to visit the bake sale downstairs, you’ve probably realized there are two distinct challenges to making effective content for them. The first is merely getting people to look at the screen. With posters, fliers and displays inside, billboards and all kinds of out-of-home ads outside, and of course the TVs, radios, computers and mobile devices that we’re constantly surrounded by, there are many things competing for our attention. So getting someone to stop and look at your sign is an achievement in itself. But once you do that, you’re still faced with a second, even bigger challenge: getting the viewer to take action based on your content. As regular readers of this blog know, one of the most powerful tools for convincing a viewer to actually do something is the call to action (CTA). Today I want to talk about some of the best practices for creating powerful and compelling call to action statements.
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The call to action should be clear, concise and compelling
As I started to think about scenarios for testing out different call to action techniques, I once again turned to web marketing for inspiration. Like out-of-home advertisements, Internet ads have but a few seconds to grab a viewer’s attention and try to get them to act. Also like the OOH folks, Internet advertisers have to contend with lots of other viewer distractions. However, unlike those of us in the digital signage space , web marketers have had a longer time to fine-tune their craft. And with the number of people using the Internet and the amount of money spent on e-commerce transactions, the stakes are higher too, which means that many more people have spent more time and money on research and development of best practices. After a lot of research and some trial and error, I found that there are three primary characteristics of good call to action text. I call them the 3 C’s.
We’ve actually talked about the first two C’s before. They are clarity and conciseness, and we covered them in an article about writing copy and call-to-action statements for digital signage . The rules from that article carry over directly to our discussion today. However, a successful call to action has to be more than just clear and concise, and that’s where the third “C” comes into play. A successful call to action must also be compelling. A compelling statement drives viewers to take action. The more quickly and easily the action can be completed, the greater your “conversion rate” will be. If the purpose of your sign is anything other than to sit there and look cool (which admittedly is the purpose of some installations), converting viewers into actors is a very important thing — maybe the most important.
5 strategies for getting people to take action
While there is no sure-fire formula for writing a compelling CTA, here are some tips and tricks that might help:
Target common needs: Pulling a page directly out of Dr. Abraham Maslow’s playbook , focus your text on some of humanity’s great needs. Depending on what you’re trying to accomplish, you might pick from basic needs like food and shelter, or extend all the way through the self-actualization needs that compel people to make themselves better. For example, if your campaign for the Carrot Grower’s Association of America centers around the CTA “Buy Carrots”, you might try changing it to “Stay fit. Eat healthy. Buy carrots.” It’s a bit longer, but it calls on physical and esteem needs to make the sale.
Use trigger words to grab attention: Your call to action needs to be short (usually no more than six words), so make sure they count. Use trigger words like Money, Discovery, Save, Easy, New, Love, Health, Proven, You, Results, Guaranteed and Safety to evoke a need or grab attention from your audience.
Test the “reading level” of the text: We sometimes use big or complex words in the name of brevity, but this can put a limit on the number of people who can actually read our signs. For example, “Buy carrots for a delicious, high-fiber, vitamin-rich snack” scores an 11 on the Flesch-Kincaid grade level scale (i.e., you’d need an 11th grade education to read it). Change that sentence to “Buy carrots for a delicious, healthy snack,” and the grade level drops to 6. That opens your message up to a huge segment of the population that would have had trouble reading the first version.
Use action words and be vivid: As copywriting guru Michael Fortin notes , “Don’t stick with mere verbs. Use action words that help paint vivid pictures in the mind. The more vivid the picture is, the more compelling [and memorable] the headline will be. For example, a headline like ‘zoom past the confusion’ will be better than ‘discover how to do it right’”.
Use commands: We’ve talked about this one before. It’s so elementary, but so important. Tell your audience exactly what you want them to do, and provided it’s easy enough (or has a big enough potential upside for them), they might just do it.
Finding the right combination
Are there more than five tips for writing compelling content? Sure, we’ve come up with dozens (and you can probably think up a bunch more on your own), and CTAs are just one aspect of best practices for digital signage. The point here is that your call to action is perhaps the single most important thing that will appear on your digital signs. It will probably be only a few words long, but those few words have a big job to do. Don’t be afraid to try different calls to action, and don’t assume the first one you come up with will work best. But do spend some time thinking about this: if you could use only five or six words to get your entire message out, what would they be? Those are the ones to focus on.
What’s your favorite method for writing a call-to-action? Have you discovered any other formulas that work virtually every time?
Leave a comment and let me know. Email and RSS subscribers, click the link below to access the comment form.
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Driving Lessons – Poynton, Bramhall, Macclesfield, Stockport, Sale …
Posted on June 23rd, 2011 by admin
Driving School for Poynton, Bramhall, Macclesfield, Wilmslow, Stockport , Sale, Altrincham and surrounding areas.
Intensive Driving Courses, Instructor Training & Pass Plus Instructors.
Thanks for coming to the website of Cheshire Learners.
Do you have an option for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services inside Australia.
If you want to learn to drive and pass your test in the shortest possible time Cheshire Learners is the place to be.
With Cheshire learners you are guaranteed to get :-
A fully qualified and experienced instructor
Signed agreements
Receipts for payments for driving lessons
A high quality car to learn in
A professional and personal service.
Help with driving theory training from the start.
More miles of real driver training than with any other school.
Qualified decisions on test readiness
Advanced training when appropriate
An instructor who has taken and passed advanced driving tests.
Flexible pick up and drop off arrangements.
Instructor who is fully vetted by an enhanced criminal record check.
The car is a Golf GTI . I use an eco friendly aero delta sign at times, it is stylish and extremely aerodynamic. It can be removed if you desire.
L plates are needed but you will not be learning in a moving billboard.
A fully qualified instructor will have a green octagonal badge which you should be shown, pink triangular badges are held by trainee instructors who have not passed all the required tests.
Pass plus training is strongly recommended to gain experience of motorways, night driving and driving in bad weather. Please see separate pass plus page for more detail.
This driving school is a Poynton based service established since 2001.
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Lip-Sticking: Women Driving Sales Online and Off
Posted on June 23rd, 2011 by admin
February 28, 2008
Women Driving Sales Online and Off
The marketing to women world just gets bigger every day. I must get contacted by half a dozen PR firms, on a daily basis (and that’s small compared to bigger M2W sites I know) wanting me to hawk their client’s book, website, new tool, whathaveyou. I share some, and not others.
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a free call inside Australia.
Today, I’m going to share some articles online that give some insight into the marketing to women online purpose: and that is to help you understand how women think, the better to learn how to market to them successfully. I’ll share books, software, websites and that stuff in another post, on another day.
Here’s an article out of the UK, discussing the ads that “will be” at the Oscars. “Oscar ads prove that women finally are in the driver’s seat.” Reporter Jennifer Wells from the Globe and Mail states, rightly so, that the Oscars are for women what the Superbowl is for men. Her article came out before the Oscars, but she did reveal two ads that would be in play. One, for Cadillac, featuring Kate Walsh , was not new. Not a ‘new’ ad, I mean. It’s been out there – and I can see it’s appeal to women. I far prefer the one where the same model pulls up next to the “boys club,” “In one of these.”
As far as I can tell, Cadillac did the two similar commercials, with different taglines, to appeal to both the younger generation women and the baby boomers. They did it right.
Now, over at Rent to Own, this article on Marketing to Women is truly interesting. Now, who would have thought the Rent to Own folks would care about women? It makes sense, of course, but… to be actively talking about it and writing about it – you have to give them kudos
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The opening sentence rocked my world, “If you are losing your market share or not meeting sales projections, chances are you aren’t relevant to the most important sex.” (the author’s website is decidely not female friendly : too flashy, but… he knows what he’s talking about in the article, so we will forgive him; sorry Ross .)
Here are some of the great points he makes…
“Women Complain For a Reason – Research indicates that of 1,000 random complaints, more than 80 percent were written and registered by women.” He doesn’t cite what research, though. I believe him because I’m one of those women. However, I also know a lot of women that just go away and don’t come back.
“Women Started Viral Marketing – Not only do women tend to complain about the perpetrator, but they also tell everyone else about the experience.” Hmmm…who else tells you that? Ross cites Faith Popcorn, a lady who has been touting the women’s experience far longer than I. Remember – telephone, telegraph, tell-a-woman, are all great ways to get the message moving.
His advice is rock-and-roll ready. Are you listening? Here are two points that should be apparent to you, by now…
“Be emotional – If you sell a product, write emotional content that speaks to her heart and reasons for her to own what you sell.” He doesn’t say that women are always on the lookout for ‘stuff’ for friends and family. But, they are. She’s never just shopping for herself.
“Don’t try to suck up to women – Don’t pander to women or try to exploit the obvious media stereotypes.” By which he means, not all women think alike. Not all women are Soccer Moms , not all women are even Moms. LEARN about your women customers – and give them what they want!
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AutoNation: GM, Ford, Chrysler driving up sales – Feb. 3, 2011
Posted on June 23rd, 2011 by admin
Small Business
AutoNation: GM, Ford, Chrysler driving up sales
AutoNation executives credited improvements in domestic automaker’s line-ups, including products like the redesigned Jeep Grand Cherokee, with helping to boost sales. By Peter Valdes-Dapena , senior writerFebruary 3, 2011: 2:45 PM ET
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NEW YORK (CNNMoney) — American cars took the lead in boosting sales last year at AutoNation, the country’s largest network of auto dealers.
While AutoNation’s car sales were up overall in 2010, they rose most sharply at dealerships selling Ford, General Motors and Chrysler products.
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“With the events of the past couple of years, consumers have come to understand that the domestics have a better offering,” AutoNation chief executive Mike Jackson said.
New car sales were up 15% overall, compared to the same period in 2009, at AutoNation’s 206 dealerships in the fourth quarter but 24% at those selling Detroit brands.
AutoNation’s overall revenue, including sales, service and parts at all of its dealerships, rose 17% last year compared to 2009. Auto sales have risen across the industry this year.
Improved products weren’t the sole reason that customers preferred dealerships selling domestic cars, Jackson said.
0:00 /5:20 U.S. cars are back in style
Ford Motor Co., in particular, benefited from the financial crisis that sent GM and Chrysler into government-backed bankruptcies.
Customers began coming into Ford dealerships, Jackson said, largely to show support for the lone domestic automaker that hadn’t taken bailout money. But Jackson also credited Ford’s improved line-up with making sales.
“We had people coming into Ford and Ford was there with great products,” Jackson said.
Toyota’s problems with recalls and reports of unintended acceleration also helped. Concerned consumers began looking harder at competing brands, Jackson said.
While Toyota’s troubles may have gotten consumer’s looking, Jackson said it was the improved products that actually closed the deals.
“Our Chrysler business is up 44% in the month of January,” Jackson said.
For that, he credits Chrysler’s recent revamping of its model line-up . While only a couple of models — the Jeep Grand Cherokee and Dodge Durango SUVs — are really new, most Chrysler, Dodge and Jeep models received significant makeovers.
Those types of substantial “mid-cycle” makeovers — big changes made without waiting for a complete model redesign — are rarely done in the auto industry, Jackson said, because they’re considered inefficient. But Chrysler CEO Sergio Marchnionne recognized the need to act quickly to salvage a model line-up that wasn’t competing.
“Chrysler’s back in the game,” Jackson said.
General Motors, likewise, has capitalized on a new car market that’s in transition. While GM’s incentive spending rose last month, AutoNation president Mike Maroone said he isn’t concerned that GM is falling back into its former bad habit of driving sales with rebates.
With the help of former executive Bob Lutz, GM got its product development process on track, Jackson said.
“Bob Lutz blew up that process and developed a new way to build cars at GM,” Jackson said.
Jackson isn’t worried about the automaker losing its touch now.
“I think the change at GM is absolutely systemic,” he said.
GM’s decision to begin selling the Chevrolet Volt electric car in all 50 states by the end of this year will help the automaker’s overall sales, Maroone said. While GM may sell only a handful of Volts, the car’s mere presence in a showroom draws in customers who are then exposed to other cars in the line-up.
“People are very excited to see it,” Maroone said of the Volt, “When they drive the car they are very excited.”
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How Can I Improve My Google Rankings ?
Posted on June 23rd, 2011 by admin
Computer Hardware Guide
The most important advice is do not associate your web site with web directories, link exchange farms and similar “pagerank boosters”. Google has many well paid web developers working on algorithm updates all the time and as it continually evolves many “get rick quick” webmasters end up being penalized. You must think long term which means do not underestimate google and do not get involved in “bad neighbourhoods”
The perceived worth of the services you offer can be increased by making your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your local company to the national stage.
Content is crucial. Regular, frequent and high quality content will improve your ratings. Include relevant keywords within your pages, Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
Be careful with search engine optimisation companies, you may end up paying for something that could get you banned from google .. remember if it sounds too good it probably is ! if you need advice refer to official google webmaster guidelines or well established web sites such as seochat.com or searchenginewatch.com
Get A Site map for your web site and let google know you have it by using Google Webmaster tools
Make sure you have some web sites linking to you, having said that – if you sell bananas and have petrol station web sites linking to you – it wont go down well with google – try to obtain relevant links, it is also worth mentioning that reciprocal links are not as good as natural links.
The bottom line is all web sites with interesting and up to date content eventually become popular.
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Affiliate Marketing FAQ: What can I do to improve my commission …
Posted on June 22nd, 2011 by admin
Commission Programs: Large and Small
Assess the size of your business to decide what kind of plan you need:
If your web site is small and you are signing up with commission programs just to earn a little extra money or cover the cost of hosting your site, you don’t need a business plan.
The perceived value of your company can be upgraded by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your home company to the international stage.
If you want to get serious about making an income off of your sales commission, program some time into your schedule to write up a business plan.
If you’re somewhere in between big and little, you should at least brainstorm some ideas on how to grow your site, schedule regular updates, and write some new content.
Affiliate Marketing Frequently Asked Questions