Archive for July, 2011
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How to improve my daily deals website? [Archive] – India Forums
Posted on July 16th, 2011 by admin
Please review my website masthideals.com and let me know your thoughts.
Thanks.
funlover
10-06-10, 12:06 PM
The site seems to be good. Do we need to pay to register? If not, how do you make money?
Hi,
Please review my website masthideals.com and let me know your thoughts.
The perceived worth of the services you offer can be upgraded by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the international stage.
Thanks.
Eugine
23-07-10, 08:24 AM
Promote it via social networks and get good deals on regular basis. If it clicks it can become a hit. I am doing it. I will share all the ways that worked for me and which ways I kept on going with and which roads I have slowed down. I will try to go as much depth into it as I can.
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How can I improve my memory daily? – Sharecare
Posted on July 16th, 2011 by admin
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The perceived worth of the services you offer can be increased by chaging the perception of your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the national stage.
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How can I improve my website? | LinkedIn Answers | LinkedIn
Posted on July 16th, 2011 by admin
see all my questions
How can I improve my website?
I’ve recently developed a web presence, which I am looking to grow throughout the next few years. The idea is that the site is low maintenance (one update per month, as a rule of thumb) and shows: (a) best practice in communication; (b) my previous work experience, and (c) references from satisfied clients.
The perceived value of the services you offer can be increased by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the international stage.
Bearing in mind that I’m a bit of a luddite (although not too slow a learner) with a finite amount of time to spend on the site – are there any ways that I could improve it?
posted January 22, 2010 in Web Development | Closed
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Best Answers in: Software Development (2), Web Development (2), Government Services (1), Ethics (1), Information Storage (1), Using LinkedIn (1)
How about get a help from Google here. Its quite intuitive, and you can ask for your preferred domain name. Advantage would be, you will get listed in Google and Yahoo. Which means that, you will become easily searchable over the Internet.
Links:
Best Answers in: Mentoring (1), Software Development (1), Using LinkedIn (1)
Seeing that you already have a domain the answer above is irrelevant.
Looking breifly at your website, it is a clean crisp layout that is fairly simple to navigate around. One addition is possibly to add a logo or your trademark next to your name at the top of the page this add’s so much power to a page and influance to a company.
Looking quickly at the source code I notice your not using any key words or meta description but have the lines of code in place for them. If you add these it will help with your SEO (Search Engine Optimisation).
Also noticed your using analytics which is a fantastic tool, its a great thing to learn how to use you can find so much information about the type of people going to your website.
Only other addition I would suggest would be a contact form on your contact page not just an email address.
Clarification added January 22, 2010:
If you are stuck with anything or need and support, or just have a question you need answering feel free to connect/message me.
posted January 22, 2010
see all my answers
I agree with Jonathan the key area for some work is meta titles, descriptions and so on and importantly a coherent keyword strategy.
The site is well laid out informative and easy on the eye. So the next effort will be getting viewers to it.
Including links on all your other communications, registering with business directories, using social media (twitter, linkedIn, facebook etc) are just some of the ways to increase traffic.
All consume unpaid time of course but one task a day soon builds a useful customer communication tool
Links:
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I don’t know much about the technical aspects but on the design I can say a bit more.
I think your site is a bit bland. And why the picture of the mountains? If you want the mountains for a good reason use different pictures of mountains on every page. Or different pictures of the same mountains (not flowers or people just mountains). This will make each page more distinct, so visitors know better on what page in your website they are. Now every page looks the same. And as said before a logo(type) would help a lot. And a well designed colorscheme wouldn’t hurt either…
posted January 22, 2010
Break the content down to individual blocks that would highlight topic or keywords. Add more focus on communication consultancy. Related images and graphics to content. Make content and key messages more stand out.
Web sample below is good reference.
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Best Answers in: Computer Networking (3), Computers and Software (2), Personnel Policies (1), Supply Chain Management (1), Enterprise Software (1), Information Security (1)
So far it looks pretty good.
Simple (in a good way), not too flashy, straightforward and professional.
You might try to include more of the “what’s in it for me” – it says a lot about what you do but not what that does for your clients (without reading specific case studies).
posted January 22, 2010
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Find out what your prospects want to read, target on them and put your effort in this.
Find out the most succesful keywords as well, what are the words, phrases and headlines that drives traffic to your site.
For both is very important to analyse, otherwise you’re very busy trying without knowing if it makes a difference.
posted January 22, 2010
Best Answers in: Enterprise Software (1), Web Development (1)
Hi Mike,
outsource this job to us, we will take care of maintenance part of it. we will edit and update when ever you need that help.
regards
see all my answers
Best Answers in: Computers and Software (1)
I would buy “Don’t Make Me Think” by Steve Krug and “Letting Go Of The Words” by Jinny Redish. Both are great books all about refining websites and making them do the essentials well. They’re very easy to read because they tackle things from the visitor’s perspective (who also wants things to be easy).
You do need to consider SEO but if you’re just starting out it makes more sense to get your website right first and then apply the SEO tecniques before and after launch. The best book I’ve ever read on SEO is Steve Johnston’s “50 ways to make Google love your site”.He’s a top consultant (search for Google Consultant – he will always be top) and gives relevant, up-to-date advice. He is just releasing a new version of this e-book so that will be ideal.
For what it’s worth, I think you’re design looks good. Nice and clean, professional looking so design-wise I think you’re fine.
Links:
http://www.searchjohnston.co.uk/resources/google-ebook/
Clarification added January 24, 2010:
Looking at some of the other comments, perhaps it is worth looking at the home page and better summarising your services from the viewpoint of a visitor. I wrote an article on a 3-step chcek which might prove useful.
http://www.associatedcontent.com/article/2520997/3_tips_to_improve_your_web_site_homepage.html?cat=15
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Best Answers in: Graphic Design (1)
Hire a professional web firm. Check their references just as you would when hiring any professional service, visit their website and view their portfolio of work and call them and try to get a feel for their customer service vibe. Clearly communicate your goals and budget for your site and then choose the firm that seems the best fit for you.
posted January 22, 2010
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Best Answers in: Personnel Policies (1), Mobile Marketing (1)
Consider your audience. Think of an imaginary ‘best visitor’ – someone who is looking for a man of your skills and experience but knows nothing about you. Imagine they are a slow reader. Include the things they are looking for in easily disgestible bites.
Consider the main purpose of the site. If it is an online business card – make your contact details more prominent like they would be on a business card.
I disagree with the advice to include a contact form. They can be difficult to set up and if they go wrong, because your host disables the mail server, you’ll never know.
posted January 22, 2010
Search engine optimisation, is a hard and long work to drive traffics to
your website.
You have to submit URL and keywords of your website
to bookmark directories, and much more works or get socialized by SEO companies such as: www.kloudsocial.com ; they are accurate, fast and affordable.
posted January 22, 2010
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Best Answers in: Web Development (2)
Your site is very clean…perhaps too clean? You need to think about your brand. Your job is communication, what do the mountains communicate? Who do you typically communicate with? What is interesting or different about what you have to say?
Obviously SEO is important for getting your site found in the first place. But what’s keeping the site visitor there once you’ve been found? Now if you had used some text with that mountains image ( for example, “Communication should be clear, like alpine mountain air and concise like a granite cliff” ) I would’ve been good with that. Right now, the mountains just look like filler. Not relevant, generic.
You need to have your message prominent on the page as soon as the user gets there. “Consultant Profile” really isn’t that interesting.
If you’re not using WordPress, I would recommend it. There is a low learning curve. Having a web site isn’t just a “built it an they will come” scenario. It should be used as an integrated tool with other advertising (even if that’s a business card). You MUST have regularly updated content. That means blogging about things you care about and are an expert in. That means aggregating interesting sources from other places. You could probably do that once a month, but it does require a bit of a commitment.
I would recommend you hire a professional designer to craft the overall look and feel of the site, then you can update it yourself from there.
Please understand, I’m not trying to be harsh. The investment in building a clear brand will come back in spades when the phone calls and emails start coming in.
By the way…I strongly recommend you get an actual contact form with a captcha on it. WordPress has several plugins that do this easily (contact form 7 being an excellent one). You are going to get LOADS of spam having your email address showing in plain text.
posted January 22, 2010
Well worth the time to speak with Brad at either brad@cookee.biz or Toll Free 888 884 9521
posted January 22, 2010
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I agree that the mountain photo is confusing, I can’t tell what it’s supposed to signify except to add some eye-candy.
I have a Planning Your Web Site Tutorial that may give you some ideas.
I also have some marketing and SEO articles you may find useful.
On first glance one thing I would do is remove the navigation from the header and some of the nav. from the footer. You don’t really need to repeat the links in all three places. Just keep it simple.
Then I’d tweak the copy, particularly on the home page to speak not so much to what you do, but what you do for your clients. Think about how you help them. Imagine them as individual personas and think about what they would want to know in order to decide to hire you. Since you’re a solo firm I’d also switch to first person on the consultant profile page. You could also rename that to About Michael. It makes it a bit more personal.
Otherwise I think you’re on the right track. The trick is to not overthink it. I think we all do that more when we’re marketing ourselves than we do for our clients. I’m always thinking of new things to do to my site (and always behind on making it happen…I really need to clarify my services section) but the great thing about the Web is that it is flexible. You can tweak a few things now, then revisit it in a few weeks to see what you can modify.
Best wishes for your site and your business.
Links:
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How Can I Improve My Ranking On Search Egnine?
Posted on July 16th, 2011 by admin
25
How Can I Improve My Ranking On Search Egnine?
Well, it is been like 3 months since I’ve built a website. I receive like an average of 10 visitors per day which is not bad. But, to me those people who visit my website are not the kind of people that I am targeting since I am promoting fine art pieces. Lot of them are people who come to spam my website. Some post the same comment in every post. My question is how can Improve my ranking?
The perceived value of the services you offer can be upgraded by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the international stage.
On a really big hill in Kentucky
Posts
3,963
You start by not asking an all encompassing question that has been answered here 1000 times. Start reading the threads, and you will find your way.
William Cross
Posts
5,942
I have to agree with WilliamC. There are excellent stickies on all categories to get you started; and reading older threads on topics where you need more information is the place to start. Once you have the basics down and you have specific questions, please start a thread. I am going to close this one, as it will simply invite very general answers that educate no one.
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How to Increase Brainpower
Posted on July 15th, 2011 by admin
Mind Power Secrets Course – Free and recently improved – go sign up now!
Brainpower Tip
Eat Less Sugar – Apart from the many long-term health problems that come from too much sugar, the immediate effect is a blood sugar imbalance which destroys concentration and mental clarity. Do math problems fifteen minutes after eating a piece of cake on an empty stomach and you’ll see the effect. Reduce your intake of sugar (and simple carbohydrates) if you want clearer thinking.
The perceived worth of your company can be increased by chaging the perception of your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your local company to the national stage.
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Humor and Depression – There is an area in the right frontal lobe just above the right eye that is crucial to our “getting” a joke, according to research done at the University of Rochester School of Medicine. The research, which used MRI scans of subjects’ brains as they heard jokes, may help in understanding more than just humor in humans. It has been found that the parts of the brain that are active during humor are often abnormal in people suffering depression. Further research may lead to solutions for depression, or at least new ways to use MRI scans in diagnosing it.
How to Increase Brain Power – Newest Pages:
Mental Software – And hardware – and how to improve both.
Critical Analysis – There is a time to create and believe, and a time to judge on their merits the beliefs and ideas that you and others have. Ar primary tool for this is the asking of challenging questions, including the following…
Three Mind Exercises – They’ll get you thinking in new ways. …they require you to not just exercise the brain with well-defined tasks, but to think. Our use of the concepts “brain” and “mind” is sloppy much of the time (at least mine is), and many aspects of each…
Electrical Brain Stimulation – To improve your math skills?
Creative Visualization – How to use it as a mental exercise and more.
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Sheepskin Car Seat Cover – How One Can Improve My Cars Interior …
Posted on July 15th, 2011 by admin
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Sheepskin Car Seat Cover – How One Can Improve My Cars Interior Seems to be
Sheepskin Car Seat Cover has been round for an extended time. It’s wonderful to me that they don’t seem to be more common than they are. Each every so often you bump into that individual or state of affairs that simply makes you look at some issues with amazement. This article is about a type of times.
The perceived value of the services you offer can be increased by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your local company to the national stage.
This previous weekend I decided to go to certainly one of my outdated stomping grounds. It’s known as the sand pit and it is positioned proper out facet of Orangeburg County. Some years in the past this was a place you may take your 4×4 or something with wheels so far as that was concerned and go play in the mud. I’ve met all types of people on the market, some good some bad. However this previous weekend was a real deal with for me.
Long gone are the teenagers that used to populate this space to be replaced by older seasoned mud baggers who don’t mind dropping a few grand into their rides. I was amazed by the abuse these guys and gals put there vehicles through! I’ve received a sheepskin car seat Cover commercial on my back window for my business and one of many guys seen it and came visiting to inquire on some prices for some covers. We talked for just a few and he supplied to show me his sheepskin seat covers he had in his massive toy truck as he put it. Properly I by no means flip down an opportunity to look at a set of sheepskin seat covers.
Once I appeared in his truck it was like I used to be struck by lightening! I by no means noticed a lot mud and water in a vehicle before. You could barely inform his seats had sheepskins on them. I instructed him I was speechless as a result of Id is afraid to ever do this to my own Sheepskin Car Seat Cover. He mentioned that was what he favored about them, the fact they cleaned up so properly and easy too. All I may think have was, how in the world is that this straightforward cleanup? So I asked him how was this a straightforward clear up?
I used to be then invited to witness the cleanup. I followed him to his enormous lake house that I almost could not fathom. He pulls up to a big area within the again yard that had run off areas that ran down to the lake. He stated this was to maintain rain erosion all the way down to a minimum. Well it sure made for a pleasant spot for a car wash also. He defined to me how he always cleaned the within first. Then he showed me how he does it. This just blew my mind out of the water! He opened all of his doorways put a particular made Sheepskin Car Seat Cover over his dash that I found out shortly was to maintain water from frying any wires in any of the instrument clusters in the dash area.
This was something to behold. He took the water hose and just started spraying down the seats. He sprayed the seats and flooring proper out the doors. I needed to cease him so bad. After he was carried out he washed the surface with the doorways broad open. What bothered me extra is this was a Silverado that had to have tailor made sheepskin seat covers. These price him a pretty penny. He said my costs had been higher than what he had gotten, but he did not care because they have been price each penny.
When he was executed he took his hand and swiped them throughout the sheepskin car seat Cover surfaces to get most of the water out then he fluffed them and requested me to feel them. I used to be amazed at how dry they already felt. They weren’t dry, however they weren’t really wet either. I then came upon that he had holes drilled in the floors to let water run out of the cab whenever he completed this ritual.
He then parked in his storage and has a relatively giant blower he turned on to complete the drying process. I was actually astonished as a result of he stated that he does this on common bases and his sheepskin seat covers always look new afterwards. Do not ask me how his energy windows continue to work because I just do not know and did not suppose to ask at the time.
He was a little dissatisfied in me although, as a result of I didn’t know you possibly can do that to Sheepskin Car Seat Cover. His words had been that I ought to be the skilled on these things and if my enterprise was going to thrive I had some learning to do. I instructed him that I study something new everyday and he had taught me something that day for sure. Now I know one more wonderful factor about sheepskin.
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Seat Covers offers detailed information on sheepskin car seat Cover and more. Seat Covers is affiliated with Portable Massage Chairs.
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Miniature Horses for sale Michigan: miniature horse training …
Posted on July 15th, 2011 by admin
Snowberry Farm
Miniature Horses
Located in the central part of the state of Michigan, we raise, show and breed Miniature
horses, Double-Registers – Miniature Shetlands and ponies (Foundation/Classic). Snowberry Farm is a Michigan full-service miniature horse and small pony training and breeding facility (for Arabian-style stock). The training center offers excellent
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a free call within Australia.
professional and personal training
for you and your miniature horse or pony.
Raising EQUINE with
Charisma and Elegance
Snowberry Farm (SBF) offers miniature horse training, miniature horse driving, boarding, and breeding – during both show and off-season. The horses receive meticulous care – clean stalls every day, a 6-8 week year-round worming program, hoof trimming, and daily handling. The horses are stalled every night, but are out in paddocks or pasture every day – even during show season. Weanlings are handled and imprinted with love and care. SBF miniature show horses are trained with consistency and hard work. Our miniature horses tell it all: FIT – conditioned, healthy, and happy.
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Tactics for driving food and beverage sales
Posted on July 15th, 2011 by admin
Restaurant Consulting & Training
Tactics for driving food and beverage sales
Delivering measurable increases in food and beverage revenues can be achieved with simple restaurant promotional techniques available to big budgets and shoestring marketers alike. There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising. Here are a few of the best restaurant promotion ideas to get your own creative marketing wheels turning.
Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
BounceBacks
This is an underutilized tool that bounces guests from peak times to off-peak times and can also work to encourage frequency in your food and beverage operations. While simple in theory and execution, this tactic can produce far more in revenues per dollar invested than traditional advertising.
All you do is offer incentives at the point of purchase on popular services to encourage the guest to try your restaurant another time. For instance, if you’re busy for lunch and need to drive sales for dinner, offer bounceback certificates that can only be redeemed during dinner hours. Test different offers and delivery vehicles and track response rates for each to hone in on what works best with your clientele.
Stop discounting
Discounting tells your customers and prospective customers, “We don t deserve full price, so we’ll be happy to lower our rates to make up for the difference”. Instead of discounting, consider half portions, for those that don’t want to have a huge meal, and at the same time for those that cant afford one, keeping your reputation. This point was driven home to me during my tenure at a lavish resort whose guests spend a small fortune to walk the halls. Discounting the price would be to discount the 105 years spent building a brand. Include value-added perks such as free valet parking, complimentary services, merchandise, etc.
And, in a related topic, never offer coupons, only offer certificates. There is a big difference in perception.
Business Socials
A no brainer, right? Well, you’d be surprised how unreceptive or apathetic some restaurant owners are to hosting business socials with outside organizations at their establishment. However, if you select the right group to partner with, you can leverage their resources to promote your restaurant, and you can also target your core audience. Host socials where the food is center stage. Arrange photo opportunities that include your displays in the background and submit to local media. Partnering with a business or charitable organization works on many levels and can help you stretch your marketing budget while still delivering higher returns on investment than can be achieved with traditional advertising.
Sampling
Tasting is believing and you need to get it in potential customers mouths. That’s the best way to build recognition and it is more effective and less expensive than advertising. Every public event that draws your core audience is an opportunity to offer samples of yourproduct. Pick the best 2-3 items on your menu that can be easily transported and get some solid representatives of your restaurant out to meet and greet at these off-property functions.
Hosting Food Events
Hosting food events such as the Taste of (insert your town) is a great way to position your restaurant as a center of the food scene in your market. It allows you to leverage the reputation, profile and credibility of all of the other participants, and it can also help you share the expense of holding the event. Hosting an event also provides your restaurant with the opportunity to recruit additional manpower and resources for promoting the event and gives that added edge with garnering local publicity.
Toss up Tuesdays
Promote this program through your next newsletter and other internal marketing vehicles to your existing customer base. Pick Tuesdays (or your slowest food day) and flip for the food tab. Guests will have a 50 percent chance of getting their food bill paid by the restaurant. This attracts your guests attention much more than a buy one get one free restaurant promotion. Guests are also more likely to have higher check averages than normal because there is a chance they won’t have to pay. It creates a tremendous attention among your core guest base.
Birthday program
Research shows that 50 percent of all Americans eat out on their birthday. This presents an opportunity for establishments with solid birthday programs. So why don’t restaurateurs do more to take advantage of this? Beats me, but it does offer a chance for you to capture your increased share of the market. A birthday program can be executed through our automated e-mail marketing programs. You simply plug in the birthday and e-mail address of your members, and a secure and nicely designed email is sent to them at a time you determine in advance. The software knows who and when to send the e-mail to and also tracks view rates for reporting that allows you to know how well your program is working. You can also have the e-mail include a redemption code that will allow you to track what percentage of the emails are bringing in guests and calculate a return on investment. Recent research has shown that retention based e-mail marketing is 300 to 400 percent higher than traditional vehicles such as direct mail and faxes. It s a great way to communicate and manage your places birthday program.
The restaurant industry has been conditioned to believe that only traditional marketing efforts can be applied to grow sales because it s what everyone else is doing. Fact is, the restaurant industry is getting more competitive and will continue to do so. In the face of increased competition, the most effective strategy is to differentiate your restaurant from the others and create excitement in a way that reinforces your positioning strategy. Again, restaurant promotions are only gimmicky if they are created that way, it is entirely possible to execute these restaurant promotions in a way that is completely in alignment with the image of your restaurant no matter how exclusive.
Remember, differentiation and exciting tactics like the ones described above are particularly potent for your food and beverage operations. Smart marketing is best achieved through non-traditional techniques that are executed in.
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5 Ways to Improve Your Call-to-Action Buttons
Posted on July 15th, 2011 by admin
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One of the critical components of an effective lead generating website is having compelling calls-to-action. Your Call-to-Action (CTA) buttons have to stand out and be compelling enough so that your prospect actually takes the desired action you want them to. Below you will find a 5 easy ways to improve the effectiveness of your CTAs.
Build relationships with your Website visitors by providing an easy method of contacting you using Click To Call Button.
Effective Call-to-Action Buttons
Put Your CTA “Above the Fold”
Your CTA needs to be placed prominently on your webpage so that your customer doesn’t need to scroll down to see it. A recent study has shown that only 50% of people that look at your page will scroll down to see more. You can literally double your chances for conversion just by putting your CTA at the top of the page.
Use a Custom Graphic
People respond better to images than just plain text on a page. You can really improve your click-through rates by creating a custom image or graphic that is attention getting. Just make sure to make it simple and to the point. Also using a color that stands out from the rest of your website will help set it apart and draw more attention to it.
Make Sure Your CTA Links Directly to a Landing Page
Your CTA should be a clickable link that takes your visitor to a landing page that is designed soley to convert them to the next stage. Think of your CTA as the very top of a sales funnel and your landing page as the next logical stage in this process.
Be Specific With Your Offer
Your prospect should have no doubt as to what they are going to get when they click your Call-to-Action button. Let them know what benefit they will get from taking the next step, whether that is downloading a white-paper or a free trial or your product.
Put a Call-to-Action on Every Page You Can
You do not want to overwhelm your visitor by throwing out too many different CTAs on the same page. That being said, try to get a Call-to-Action on as many pages as you can. You want to make it as easy as possible for your prospect to take the next step no matter where they are at on your website.
Increasing the effectiveness of your Calls-to-Action can make a significant change to your conversion rate. This in turn will increase sales without adding any more marketing expense to the bottom line.
Effective Call-to-Action Button Example:
Here is an example of an effective Call-to-Action button for a Personal Injury Attorney in Spring Hill , FL:
One thing to keep in mind; don’t over-engineer things. Try to keep your offer simple and clear. You only have a few seconds of a visitor’s attention, don’t waste your opprotunity to turn them into your next client!
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New technology driving US food safety sales
Posted on July 14th, 2011 by admin
New technology driving US food safety sales
By Chris Jones, 16-Apr-2008
Related topics: Sustainability , Quality & Safety , Software / IT / RFID
New products designed to help food processors verify the safety of their products at every stage of the food production process are driving sales in a buoyant US market, a new report states.
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US demand for food safety products will increase by 6.5 per cent per year to US$3.2bn (2bn) in 2012, according to a new study from the Freedonia Group, with the fastest growth coming from smart labels and tags that allow greater traceability of food products along the entire production chain.
Food safety
The demand for products that can help processors ensure that their products are safe has grown in the wake of a number of high profile food recalls and scares in the US.
The largest meat recall in US history back in February saw the Hallmark/Westland Meat Packing Company in California voluntarily recall 143,383,823 pounds of raw and frozen beef products amid fears that it could be contaminated by E.coli.
Concerns that some of the affected products could have been consumed by school children on the National School Meal Program prompted calls for tighter controls on food production – a job that could be made easier using new technology.
Labels and tags
Although traditional food safety products such as disinfectants and chemicals will continue to be the main weapons in the battle against food-borne diseases, Freedonia’s report suggests that smart labels and tags will experience double-digit annual growth “due to rising demand for the added security and efficiency they can provide”.
“Labels and tags, along with providing product identification and basic nutrition information delivery, have long served as fundamental tools in food safety by affording consumers with some indication of how long food will remain unspoiled,” said Freedonia spokeswoman Corinne Gangloff.
“More recently, additional information has been added to food product labels to alert consumers of the presence of potentially dangerous allergens or trace contaminants, such as mercury in fish.”
But these traditional labelling measures are not considered as specifically related to food safety, she added, at least not in the same way as smart labels that can “directly interact with the food or environment to provide food safety-related information”.
RFID
These smart labels include bar codes and radio frequency identification (RFID) chips that are by distributors to provide traceability information, and accounted for around seven per cent of the food safety products market in 2007.
Freedonia expects to see sales of these products rise by around 10 per cent by 2012 to more than US$260m as technology improves.
Growth in RFID tags in particular is expected to be strong, as large cattle and pig farms look to speed animal transfer and processing at feed lots and slaughterhouses, the report notes.
But bar code tag and label growth will be restrained due to a mature market, and eventual loss of market share to RFID tags in the longer term.
Smart labels
However, it is smart label technology that is likely to drive the market the most, according to the report.
“Smart labels that report product exposure to adversely high temperatures during transport and storage are providing information that simply was not previously available to either the retailer or consumer,” said Gangloff.
“From a food safety standpoint, smart labels and tags are considered important if they provide traceability, or some indication of a condition change that would affect the safety of the food.”
The Westland case – where meat from diseased animals passed into the human food chain – has highlighted the need for greater traceability, and Freedonia’s report notes that better tracking of animals would allow government health inspectors to track down the source of an infectious agent far more rapidly.
Cost cutting
But using new technology will also help companies cut the cost of complying with ever more stringent traceability requirements: new US regulations require food and beverage companies to keep records that identify both what raw materials went into a specific food product and where the raw material was from, and to whom the food product was shipped, for a period of two years.
“The food and beverage industry is looking for the most effective way of complying with these regulations, and the use of bar code and RFID tags is expected to help automate the process, reducing the overall financial impact of compliance,” Gangloff said.
“To be fully effective, traceability must be implemented all the way from the farm to the store or restaurant. Already bar codes and RFID tags are used at the farm to track either individual animals, or in the case of poultry, flocks. The majority of usage, however, is in distribution and storage to track product movement and inventory levels.”
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