Archive for August, 2011
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Writing – Your Web Site Needs a Call to Action : MarketingProfs …
Posted on August 26th, 2011 by admin
Tags: Copywriting , Customer Engagement , Web Copy , Websites
The Web is task-focused. The best Web sites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible.
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The truth is, the Web is a selfish place. People don’t have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as “What We Do” and “Who We Are.” They only care about what you can do for them.
Jeffrey and Bryan Eisenberg are among the smartest people I know when it comes to making Web sites work. Call To Action is their new book, and it’s an excellent title.
The primary focus of Call To Action is e-commerce, but the key messages are important to anyone running a Web site of any variety.
“Virtually all Web sites have a persuasive purpose: to get someone to subscribe, to register, to inquire or to buy something,” Jeffrey and Bryan write.
This is an absolutely central point for any Web manager of an intranet, university, government or commercial Web site; the crucial measure of success is the actions that have occurred.
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Gerry McGovern ( gerry@gerrymcgovern.com ) is a content management consultant and author. His latest book is The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online , which teaches unique techniques for identifying and measuring the performance of customers’ top tasks.
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Home – Gary Null – Your Guide To Natural Living
Posted on August 25th, 2011 by admin
Published on Wednesday, August 24, 2011 by Greenpeace
http://www.greenpeace.org/usa/en/news-and-blogs/campaign-blog/koch-industries-lobbying-puts-over-100-millio/blog/36476/
by Phil Radford
Recent Greenpeace analysis of lobbying disclosure records reveals that since 2005, Koch Industries has hired more lobbyists than Dow and Dupont to fight legislation that could protect over 100 million Americans from what national security experts say is a catastrophic risk from the bulk storage of poison gasses at dangerous chemical facilities such as oil refineries, chemical manufacturing facilities, and water treatment plants. Koch lobbyists even outnumber those at trade associations including the Chamber of Commerce and American Petroleum Institute. Only the American Chemistry Council deployed more.
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In 2010 Koch Industries and the billionaire brothers who run it were first exposed as a major funder of front groups spreading denial of global warming in a Greenpeace report , which sparked an expose in the New Yorker . Since then, the brothers have been further exposed as a key backer of efforts to roll back environmental, labor, and health protections at the state and federal levels. Through enormous campaign contributions, an army of lobbyists, and funding of think tanks and front groups, David and Charles Koch push their agenda of a world in which their company can operate without regard for the risks they pose to communities, workers, or our environment.
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creat free website – Promote Your Business with an Optimized …
Posted on August 24th, 2011 by admin
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creat free website More Details about creat free website here.
Promote Your Business with an Optimized Website One of the most effective ways to get word out about your business or company is via the World Wide Web. You may have already created a website but now it’s just hanging out by itself in cyberspace and no one is giving it any attention. Well, you’ve come to the right place. Here’s a brief look at the world of search engine optimization (SEO). This is the art of providing search engines with information about your site’s offerings, so that you can get your site closer to the top of search results. The good news is, most of these strategies are extremely powerful ways to build massive amounts of traffic toward your website, without you paying a cent. The bad news is, SEO can be confusing to people who don’t consider themselves “technical”. Even if you’re using a website builder to build a site without coding, give that site a fighting chance to get indexed and ranked in search results. This article is simple enough for beginners who wish to take the success of their website into their own hands. Choose Keywords} Keyword Selection These are the words or combinations of words that people use when performing a search in a search engine like Google, Yahoo!, Bing or Ask.com. Think about what services or product your site offers, and what words someone might type into a search for those items. Incorporating your city or state into your keywords can help your local market find your site. There are many online tools to assist with your keyword selection. Google Keywords is free and user-friendly, while WordTracker’s paid service can be useful for corporations with huge websites. Keyword-Rich Titles Once you’ve made a list of your keywords, there are a few important places to put them. The most important of which is your title tag. This is the text that appears hyperlinked in search results when your page is found, and also appears on top of a user’s browser while on your site. Each page should have a unique
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tag that uses keywords to describe your site and what is found on that particular page. Don’t leave your pages with boring titles like “Home Page”. The title tags are the words that will cause users to click on your site as opposed to others, when it comes up in a search. So make it clear, descriptive and enticing. Eliminate filler words like “the” and “in” as much as possible, to keep the title nice and meaty. Include Keywords in Your Page Descriptions Second in line to the
tag of your web pages, are their meta description tags. This is the little blurb of text that shows upunder each site’s title in a search result. This text is important both for users, and for search engines. Each page of your site should have its own, consisting of one or two sentences that describe the content of the webpage with two or three keywords. Descriptions should contain no more than 155 characters including spaces. Anything longer won’t show up in Google searches to users. Also, include a call to action in your descriptions. People respond to instructions, rather than hints or mere descriptions.So tell people to visit, learn, set up, enhance, build, or enjoy your services, by stating this outright in your description. If you’re using a free website builder , make sure there’s a place for you to add your meta description even if you’re not coding the rest of the site’s content Include Keywords in Your Headers Headers, or the H1, H2, H3, etc. tags in your web page, are another important place to plant some keywords.Human visitors use headers to quickly scan a page, to learn what the content is about Take advantage of this opportunity to get a few appropriately-placed keywords seen by search engine crawlers. It is also important to place your keywords toward the front end of your headers, known as “keyword prominence”. Keywords in your Content In order for your keywords to count, they must appear in the actual content of your website. Add your keywords organically into your site’s content, without making it obvious. This shouldn’t be too difficult, if you’ve chosen keywords that are relevant to your website, but a level of finesse is still required. More is not necessarily better. Do not pack keywords into your content. This will not only irritate visitors, but it could cause your site to be marked as spam by search engine crawlers who encounter the same words over and over again. Your keywords should make up about 5-7 percent of your site’s content. Using Internal Links Use hyperlinks within your site that link back to your homepage For example, if you have multiple pages in your site, make sure each one links back to your main page and use anchor text with keywords, not just the generic “home”. Make your links easy to spot, so that users can tell the difference between your links and the regular text on your site. Keep the anchor text short but descriptive, with just a few words or a keyword phrase. Use your internal links in a way that helps your site’s navigation. Don’t dump links all over your page in order to trick search engines — this is easily caught and recognized as spam. Keep it classy, with helpful internal links that users and search engines can use to learn about your website or company. Gain Backlinks Having links pointing at your site, from other pages on the web is one of the best ways to make a website appear in search engine resultsOne of the most powerful ways to make a website that search engine robots love to crawl, is to have links that point at your website from other places on the net. Links that contain your keywords are even more valuable, but it is often beyond your control how some external site chooses to link to youInbound links to your site that use your keywords in their anchor text are like gold for your site’s SEO, but it’s not easy to control how someone else refers to your site. It’s more likely that they’ll simply use a link with the name of your site or company. Selecting product and business names that contain keywords make this easier to accomplish, but if it’s already too late in your product or website’s lifespanfor this, there are a few things you can do to get yourself those valuable keyword-rich inbound links. Ask friends and associates who control other sites to include links to your site. Tell people how you’d like them to link to you, and send the html code the way you want it to look, so they can just copy and paste it in. Submit newsworthy articles to press releases, and include links to your site in the body of the articles. You can also submit your site directly to directories such as DMoz, Yahoo!Directory Submit, About.com and Business.com. DMoz is the only one out of these that is free for a site to be submitted. Since sites submitted to DMoz are reviewed by human editors, it often takes time to get listed here, but it is worth it to get listed here. Do not hit resubmit though, or you’ll get bumped to the bottom of the line Overwhelmed? Don’t be. Go over the ones you’re unsure of to make sure you have taken advantage of them on your site, and know that building a successful SEO campaign can take time. There are many small things you can do on your own, to improve your user’s experience and your site’s performance in organic search results. For more tips, info and tools check out Google’s Official SEO Starter Guide.So there you have it. These are the most important and basic ways to get your site optimized for search engines. If you’re new to SEO, you might leave feeling a bit overwhelmed, but that’s OK — SEO is an entire industry that many companies are only just learning about today. If you are a small business, it’s possible that your competition doesn’t yet know about many of these strategies. So stay ahead of the game with a few smartly planted keywords and hyperlinks. For even more tips and a recap of some of these, check out the Official SEO Starter Guide released by Google.
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Call to Action Examples – The Marketing
Posted on August 24th, 2011 by admin
Call to Action Examples – The Marketing Call to Action You May Be Missing
Ezine – 08/23/2011
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One of the most basic rules of marketing is to include a call to action. Whether it’s an online ad, a direct mail letter or the home page of a website, any in-the-know marketer will have asked (and answered) the question “What do we want prospects to do next?”.
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But even some of the savviest marketers are missing a call to action in the very place they’re investing an increasing amount of their marketing dollars: content marketing. Think about it. How many white papers, e-books, webinars, audio seminars and reports have you read or attended only to come to the end and see a short description of the company with a link to their home page? Let’s face it, this is not a call to action and it’s not going to encourage your prospects to take that next step.
When you invest money in content marketing, you’re creating a premium piece and premium ad space. Use that ad space to your advantage by peppering a real call to action throughout your content marketing. In a white paper, for example, consider using a sidebar on the first page to highlight your call to action.
What makes a good call to action for a content marketing piece? Here are some ideas to get you started:
Complimentary written evaluation Complimentary one-hour consultation Another white paper, report or e-book (in exchange for contact information) Complimentary one-month trial A premium (with a paid subscription or trial download)
If you’re looking for inspiration, simply consider other calls-to-action that have been successful in the past. Did you get a great response rate for a direct mail offer? Add that to your white paper. Had good success with an online ad? Promote that offer in your next e-book.
Remember, content marketing is great – but only if it gets prospects to take that next step and move farther down your sales funnel. Whether they download another white paper, read a case study, book a consultation or visit your website isn’t as important as the fact that they are continuing to engage with your business and your brand; the more they interact with your content the more you’re building preference. And when a prospect forms a preference for your brand, you will be the first one they think of when they’re finally ready to buy. So, use your content to not only educate but also engage by including a clear call to action each time you add to your content library.
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Dealer Websites (WebMakerX 2.0) – Ratings | DrivingSales
Posted on August 24th, 2011 by admin
Yes, I would recommend this product.
Pros:
I would only recommend Reynolds website’s if I knew that dealer does not compete against me. With todays market, our website is the most important tool to drive sales. I have have many website providers come to us and tell us -”Let us take care of your website, and you do what you do best- sell cars”. Sounds Good, but I want our websites to be flexible and nimble to adjust to any changes in the market. I want to take charge of my sites. RWS gives me the ability to immediately change 85% of my websites without calling them. If I do need to make changes I cannot do myself, they are responsive and QUICK to make those changes. More importantly – they are great teachers. They have an incredible staff. If I ever have a problem that I can’t figure out myself, they are there to help me learn in a way I can understand. This is especially true with HTML, SEO, alt tags and SEO content. I lean on all of them so very much. RWS gives me the tools to dominate my region – and we do! I have worked with several well known website providers in the past. So far, Reynolds is the best!
Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a free call inside Australia.
Cons:
As great as these guys are Monday – Friday, reaching them on Saturday is tough. It has only happened once when the factory made an unauthorized change I did not know how to correct. However, the following Monday, they did walk me through handling it myself if it ever happened again.
Internet Manager
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DrivingSales.com | The Largest Automotive Marketing & Car …
Posted on August 23rd, 2011 by admin
Focus Focus Focus
I couldn’t agree more! Aside from a customer service view point, this is also relevant in real life.. I cannot count how many times I have had dinner with a friend and they were too busy checking their texts and Facebook account via their Blackberry/…
Do you have an option for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services inside Australia.
The iPad now tops all other devices for auto shopping on mobile devices, according to Dataium. http://www.autoremarketing.com/content/technology/dataium-auto-shoppers-mobile-usage-highest-ever-recorded…
Videos
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DrivingSales.com | Automotive Website Vendor Ratings
Posted on August 23rd, 2011 by admin
Focus Focus Focus
I couldn’t agree more! Aside from a customer service view point, this is also relevant in real life.. I cannot count how many times I have had dinner with a friend and they were too busy checking their texts and Facebook account via their Blackberry/…
Do you have the ability for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a free call within Australia.
The iPad now tops all other devices for auto shopping on mobile devices, according to Dataium. http://www.autoremarketing.com/content/technology/dataium-auto-shoppers-mobile-usage-highest-ever-recorded…
Videos
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Car , truck rentals, leasing & used auto sales : DRIVING FORCE
Posted on August 22nd, 2011 by admin
More than a car rental company. Since 1978, DRIVING FORCE has offered full-service vehicle rentals, sales and leasing for business, commercial or personal use. Visit any of our 10 locations and let us exceed your expectations.
Check out our rental specials this month!
Do you have the ability for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a free call inside Australia.
More than a dealership. DRIVING FORCE can rent, sell or lease any make or model of car, truck, SUV or mini-van, import or domestic. If we don’t have what you want on hand, we’ll find it for you.
Browse our used vehicles for sale or check out our sales specials this month!
More than commercial fleet leasing. DRIVING FORCE leases have no hidden costs and we offer on-site financing. We are not tied to a single manufacturer, so we will find you the vehicle you want.
Ask us about our fleet management services, our trade-in options, or check out our leasing specials this month!
Thanks to the people at DRIVING FORCE Edmonton West for incredible serviceMy past experience with car dealerships had been so bad we were afraid to look at another vehicle….
Brendan and Marni Morgan (Slave Lake, Alberta) on Edmonton West Sales staff
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Lead Submission Rate from Dealer Website – Discussion | DrivingSales
Posted on August 21st, 2011 by admin
Lead Submission Rate from Dealer Website
by Erin Zaborac about 3 months ago
I’m looking for any real data or studies on what percentage of unique visitors from your website submit an email lead or call the dealership. It’s easy to through out percentages but does anyone have any metrics showing an industry average?
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
Reply
by Jim Bell about 3 months ago
I have never seen industry averages on this and would be interested to see it. I know that David Kain says that you should have a conversion of 2-4% for sales and 7-10% for service. This includes trackable calls, i-leads, service appts, and chats. I know that I run right about 3.5%-4% each month just on the sales end of things vs. unique visitors.
Reply
by Dennis Galbraith about 3 months ago
Erin, you are certainly asking the right question. The answer varies based on where you are and what you sell. Here is how you can get the very best answers to your question at no charge:
The VisiCogn Insite application from Dataium tracks the Lead to Visitor ratio and allows you to compare the results to other dealers nationally, in your DMA, or those selling the same brand. These comparisons are much more valuable than convenience samples. The application is $99/mo, but you can obtain it free of charge by using the passcode available at http://20GroupTraining.com . The registration site for the application is http://www.visicogn.com/insite/registration.cfm
Reply
by Dennis Galbraith about 3 months ago
Meant to mention that this solution only applies for lead forms, not phone calls or chats. Nonetheless, it is the best source of free benchmarks I am aware of for this portion of problem.
Reply
by MIchael Speigl about 3 months ago
We also convert between 3.5% – 4.4%. We are in the process of looking for a new website provider and it seems like every provider we talk to converts at 7-9%. I will believe it when I see it.
Reply
by Jim Bell about 3 months ago
Michael…do you just track for sales, or for fixed ops also? I know that last year we were right at 11% for both sales and fixed ops. I track anything that is trackable and count it.
by MIchael Speigl about 3 months ago
Sales only.
by Erin Zaborac about 3 months ago
Thanks for the great feedback everyone!
Reply
by Bryan Armstrong about 3 months ago
I am currently at 12% overall but only 2.3% for sales. Part of the problem is that it is hard to get proper data from Cobalt and they DO count Google Places as part of their impressions from what I can tell which is total B.S. as it puts their numbers at approx. 18% and they don’t seperate sales/service nor control my Places page.
Oh well, guess I can go cheat at Golf every day and look good but never get any better too…
I was at 9% with my VinSolutions site at the Toyota store for sales and tracked EVERYTHING. Customized landing pages and their VinLens product helped a lot.
Another alternative if your not a Google analytics pro is either Hubspot or Reachcast which can both dramatically improve your presence as well as integrate accurate reporting.
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The 7 Most Powerful Ways to Drive Sales to Your Website
Posted on August 21st, 2011 by admin
By Rhondalynn Korolak
Want to learn the secrets to driving qualified traffic to your website right now? These proven tips will save you time & will cost you less than $100 per month. Why spend your money on advertising (which is largely untargeted and difficult to measure in terms of ROI) when you can speak directly to customers who are interested in what you do!
Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services within Australia.
1. Build a List – it’s the MOST valuable asset in your business, it is 75% easier to sell to someone who actually knows/trusts you
* Communicate often and offer valuable info – the offer is always secondary but must be compelling
2. Article/content marketing – turn your Enewsletter and blog content into articles and utilize top directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp
* Syndicate articles, write guest posts in blogs, write for other companies that have ezines relevant to what you do, post to Facebook, advertise links in Twitter
3. Blogging is one of the best things you can do for your business – great way to get to know your readers. Plus, blogging can play a major role in getting valuable search engine traffic from Google, Yahoo, and MSN
* Submit your articles to Blog Carnivals – a collection of blog posts on a particular subject that are posted together on on blog – called a host. The host (who is also a blogger), publishes the carnival on their blog, with links to each blog post that has been submitted. This is one of the easiest ways to create one-way backlinks coming into your site, which is a major factors when it comes to ranking high on search engines.
4. Forum Marketing – Forums are another way to drive targeted visitors to your website. The key to getting quality traffic from forums is to find a forum that is highly targeted to your website, become involved in the community, and create a benefit-laden signature that links back to your website. It’s critical that you use your signature to offer something of extreme value along with a good call-to-action. Otherwise, why would anybody click?
5. Give something away for free to entice sales and get users to make the all-important first purchase with you. For example, when I offered a free list of Top 7 Ways to Spot and Stop Self Sabotage and an audio CD worth $30 with each book sale, my conversion rate more than tripled.
6. Interviews are another great way to generate targeted traffic and sales. The person who interviews you essentially endorses your product/service to their own database. The sales potential is massive because the interviewer has huge credibility with his/her followers and can sell your product/service better and easier than you can sell yourself.
7. Video Marketing – Video sites have quickly become some of the most highly trafficked sites on the Internet – did you know 52% of web traffic is now going to these sites and over 70% of online users are watching video? One study suggested that the average Youtube.com visitor spends 27 minutes a day watching online videos.
* Video on your own website allows users to connect with you personally which makes it easier to convert them to purchasers
For more information on the author and her latest book, On The Shoulder of Giants: 33 New Ways to Guide Yourself to Greatness, visit http://www.imagineeringunlimited.com or contact us at info@imagineeringunlimited.com