Driving Traffic To Your Website

October 9, 2011 – Website traffic is a necessity. Without it, websites would not make sales, generate income, content, or any of the things websites normally do wit the help of traffic. It is a fact that a website needs traffic to thrive. But how do you get this traffic? There are many methods out there but this article will focus on one: buying traffic for your website.

Do you have the ability for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a free call within Australia.

What is this method you ask? It’s easy. Buying traffic for your website. While it might seem counter productive to purchase traffic when you’re trying to increase sales, conversions, or hits, this old business saying comes to mind: “You have to spend money to make money.” Plus, traffic is very inexpensive. You can usually find companies that will sell visitors starting at $5 for 5,000 hits. With 5,000 hits, you have enough visits to test a products reception, start getting increased sales, and boosting your statistics.

Nearly all vendors offering web traffic for purchase do not require contracts or subscriptions. That means there’s generally little customer risk. Almost all offer money back guarantees too. Do your research before purchasing. Check their refund policy, payment process (via a reputable source like paypal, etc…). See if they have active Facebook or Twitter pages and what is being said on those pages.

How does this work though? There are several methods that popular companies will use when driving traffic to your website. One of them is through expired domain traffic. When a domain name expires, a company like this might acquire it. If it is a top level domain that receives very much traffic, then they can use it to re-direct to YOUR website when someone types it in. They also can achieve this through misspelled search terms in search engines that they own or have affiliations with.

Buying website traffic also increases your search engine rank. Search engines will see more people being sent to your website and will crawl your website more often since it notices higher traffic. This is good new for you because getting ranked higher in a search engine helps users find you organically.

So, what have we learned? Buying website traffic is a fast, inexpensive way to send hits to your website quickly. It can improve sales, stats, conversions, and search engine rank. It’s also a largely popular solutions that thousands of website use to generate hits. Thanks for reading!

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Ecommerce Merchants

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For great business revenues the products and services must be focused and promoted to the customers. In online world, if you are running a website it is highly essential for you to get highlighted among your customers and the users. Getting sites visibility on search engines like Google through SEO is one of the best medium to drive great amount of traffic to your website.

Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services inside Australia.

Sydney SEO can be the best source of SEO services for you to attain the topmost ranking on the search engines lists. SEO experts in Sydney provide global services for driving traffic to your site through search engine optimization since they know all the hows and whys of SEO to bring greater business outputs for your company.

You can get tremendous growth in traffic and sales with SEO Company Sydney optimizing and promoting your website on major search engines for the productive keywords that can get you relevant traffic and thus more sales.

Here is an overview of SEO services you can get by hiring SEO Sydney:

1. Industry Research- the SEO experts Sydney strive to research and analyze your competitors and market to make a good SEO plan.

2. Keyword Research- with proper selection of productive keywords pertinent to their potential of bringing you higher traffic and sales, SEO Sydney work for boosting up your conversions.

3. Content Strategy- an effective and SEO friendly content is the master key for attaining higher ranking on search engines. Sydney SEO implements the right content strategy to your website which will surely be getting your site visibility on the search engines.

4. META Data Optimisation- with proper usages of META data and META tags & keywords, Sydney SEO not only give your site a great SEO factor but also increases its Click through value to make more searches converting into clicks to your website.

5. On-page Optimisation- a well planned & focused on-page optimization can bring you faster results. It should be done by SEO experts only to make it done right.

6. Link Building- building links is an art which SEO Company Sydney do it in a manner that can make link look natural and can drive great link value to your website. The active pursuit of quality back links is one of the most labor intensive and challenging aspects of online marketing.

7. Social Media Management- social media is the most powerful and effective tool to drive customers to your business. The trained SEO experts in Sydney will help you to promote your company on social networks using the most effective strategies and tools.

About the Author:

Find your website on the high ranking of the major search engine lists and expand your business reach with SEO Company Sydney . Hiring the best SEO Experts Sydney is a wise decision as it promotes better business ranking online and highest traffic generator.

Article Originally Published On: http://www.articlesnatch.com

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Ten Ways To Improve Your Website Conversion Rate

Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve your website conversion rate.

The perceived value of the services you offer can be upgraded by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the national stage.

This article is part of the Online Marketing series.

What is a Conversion Rate?

Your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site’s bottom line at minimal expense.

Improving a website conversion rate can be relatively simple. Here are 10 techniques for doing just that:

10. Make The User’s Life Easy

Let’s start with something that sounds simple, but apparently is too complex for many companies to get right. The more difficult you make your web site to use, the less people will buy from you.

A well designed website should aim to prevent nobody from buying – to allow 100% of the people who want to buy to do so. So where do they go wrong?

Accessibility

Making a site accessible is a legal obligation in many countries. Despite that, inaccessible websites are still being created. That can affect your sales, depending on how inaccessible you are, as visitors find the site impossible to use and go elsewhere (and end up recommending one of your competitors to their friends as well). A fairly typical inaccessible site could be losing 5% of potential sales because of this. (A really inaccessible website could even prevent search engines indexing it, giving a far higher amount of potential lost sales.)

Browsers

Many designers only pay attention to Internet Explorer. The justification for this is usually that 99% of the site’s users use IE. It never seems to occur to the designers that perhaps the reason they have so few visitors with other browsers is that their site is fundamentally broken – it doesn’t work in anything else. Percentages of people not using IE varies from site to site – over 60% of visitors to this site use an alternative browser, for example. The number most often quoted though, is that 80-85% of web users are using IE on Windows, which means that an average site that doesn’t work in anything else could easily be losing 15-20% of sales.

Be Bold!

What happens when a user decides to buy a product? They add it to a shopping basket. How do they add it? They click a button or link (usually a button). What happens when they can’t see the button? They go elsewhere. There are some users who are still uncomfortable scrolling. Having things above the fold is still important. And yet there are still plenty of sites out there with buttons that are too subtle, or don’t say the right thing, or are hidden away at the bottom of the page. “Add” is rubbish button text. “Buy” is ok. “Add xxx To Your Basket” is great. “Add xxx to Your Basket” in big letters on a big, bright button, near the top of the page, is even better. Calls to action, like this, don’t have to be gaudy or tasteless, but they do have to be obvious and clear. Sites I have worked on where just the call to action was changed have reported anything from a 1% to 30% increase in sales as a result.

Usability

If your potential customers want to find out more before they buy, can they? Is it obvious to the user where to go to find the technical specs on your products? Are they online at all? Are they in PDF format? Can users even find your products in the first place? This is probably the most common mistake I see on any website – a complete failure to think of what the user wants and needs, and how they might use a site. Plenty of sites have product pages with a photo and some sales patter – and nothing else. Anything from 1% to 99% of potential sales can be lost through poor usability.

When you combine all of the problems above, it becomes fairly clear how easy it is to have a site perform poorly. Make your site accessible, make sure it is usable, make sure it works in common browsers, and make your calls to action clear and unambiguous, and you should be in a position to start converting the people who want to buy.

9. Be Clear, Open and Honest

If you have a product out of stock, say so. Few things annoy users as much as reading all about a product they are after, adding it to a cart, and starting the checkout process – only to find out the product isn’t actually available.

The same applies to pricing – a user might spend $100 on a product, but when they find out the shipping is $100 on top of that, they are unlikely to continue the sale. Showing delivery pricing is tricky business, but not impossible. An Ip to Country database will allow you to work out where a user is from and show them a likely delivery cost, for example. If you can’t do that, show delivery prices for the countries most appropriate to you – where your products are most often delivered, or for major world regions.

8. Don’t Waste Time

One of the biggest mistakes sites make is asking for too much information. Your conversion process may be sale, or it may be a request for information. Either way, don’t waste the user’s time asking for things you don’t need to know. This is, of course, doubly important when it comes to asking for information the user deems private, and that they don’t want to give out without good reason.

You don’t need to demand the user’s email address before letting them download a PDF. You don’t need their phone number when they fill out an email enquiry form. A user may not want to buy from you twice – so why make them create an account so they can buy again later before processing their first order? You can give the user the option to do all of these things by all means, but make sure it’s not compulsory.

7. Help The User Trust You

Most people are still cautious when buying online, and rightly so. There are plenty of people you really shouldn’t give your credit card information to! It’s important to give the potential customer every reason to trust you.

An address – bricks and mortar, not a P.O. Box – is a good start. A phone number, with people answering the phone, also helps. Showing a privacy policy and explaining shipping procedures clearly can also help the user to trust you. If you have a SSL certificate, show the “VeriSign Secured” logo to the user.

Design and content also play a part in trust. A poor design gives off an unprofessional feeling. If a company can’t afford a decent website, or won’t spend the money on it, how can a user be sure their order will be treated with the importance it deserves? If content is inaccurate or badly written, the same applies – show that you take pride in what you do.

6. Have a Clear Returns Policy

Returns on the web are, and are likely to remain, a major issue for consumers. With a bricks and mortar shop, the customer knows where the shop is and that to return the product they simply have to go back there and explain the problem. With the web, this is more of an issue. This is especially true for clothing (where people cannot try things on before buying).

Users are impressed with sites with a good returns policy and are more likely to buy from them. Have people phone for returns – they can then explain the problem to a real person, which is always a good first step. Free return shipping is usually a good option, if commercially viable. People don’t like to pay to return things, especially if it is a mistake by the retailer. Finally, give the user plenty of time to return things. 28 days is fairly common, but if it takes you that long to deliver a product, what use is the return policy? 28 days from the date of delivery is better.

5. Keep the User Informed

When somebody buys something online, they want to know when it’s going to arrive at their door. People are impatient, after all. Giving them an estimated delivery date during the checkout process is a good start. Emailing them when their product is dispatched is great. Giving them a tracking number if using a delivery service that supports online tracking is even better. Keep the user informed at every step of the process, before and after sale, about as much as you can.

How will this improve your conversion rate? Leaving the customer happy once they have made a sale means they are more likely to speak favourably about you later. They may even recommend you to their friends and within online communities. They are also far more likely to buy from you again.

Think about it like this – if a salesman is doing their absolute best to help you, and to make your life easy, and answering your questions, you might buy what they were selling. If they completely ignored you after you’d bought from them, how would you feel about them? They might well have undone all the good work they put in, because once you’d completed your purchase they see no immediate value in you. A company that shows it cares about their customers, even after they’ve finished shopping, will make a user far happier and far more likely to return.

4. Offer Different Payment Options

It might sound obvious, but you should offer the user a reasonable selection of methods of payment. Not everybody has a credit card, and those that do don’t always want to use them. You don’t have to accept cheques, but when deciding on payment methods, consider alternatives to the usual methods. Make the user’s life easy and give them what they want.

3. Improve the Value of Visitors

People that buy from you are doing so because they like what it is they see. If a user adds a product to a basket, show them other things they might like as well. If they are viewing a product, the same applies – show them similar items. While they might not buy the product they first saw, other similar ones may not have issues that put them off the first. Upselling and cross-selling are tried and tested sales techniques, and there is no reason not to use them on the web.

2. Be Memorable

A good site will include information. A poor one is just an online catalogue. Information (articles, advice, reviews and so on) all help the user early in their buying process. Users start with research online, just as they do offline. If you can make contact with the user at that stage of their process, and give a favourable impression, there is a good chance that they will come back and buy from you when they finally decide to make a purchase.

Being memorable, and making sure you stick in the user’s mind, is dependant on a lot of factors. You must have a USP (see the next point), and branding is important (no good if your visitors remember why you are great but don’t remember your name), as well as the quality of your site and information.

1. Know Your USP

Finally, the most important point of all – your Unique Selling Point (USP). Your USP is what sets you apart from your competition. If a visitor goes to several sites looking for a product, why would they decide to buy from you instead of somewhere else?

Many companies do not know their USP. Almost all companies have one, but not all of them are aware of it. If you are a family run business, that’s a potential USP. Great customer service, low prices, products that can’t be bought elsewhere, free delivery, great support – all of these are USPs. Tell your users what yours is. Shout it from the proverbial rooftops.

Part 2

In March 2009, part 2 of this series was added: Nine More Tips for Improving Your Website Conversion Rate .

Bonus!

One excellent (and practical) way to increase your website conversion rate is to add consumer reviews to your store. They are a proven way to increase sales, and they have an excellent positive effect on your search engine optimisation work. A service like FeedbackFair will give your reviews extra credibility.

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How Spiders Work

Theoretically, a spider can begin traveling the internet from a single web page and follows networks of links to grab information from your Web pages. The information it grabs is sorted according to specific algorithms or different criteria when determining their ranking system. One problem of search engine positioning is that search engines are always changing their algorithms. This means that each one will sort out the information that is needed for their database. One engine may consider a particular factor such as “popularity” to be important while another may look at “themes” to be the most important information. You have to keep a watch on your pages continually and make adjustments accordingly. What works today may not work tomorrow.

The perceived value of the services you offer can be upgraded by making your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your local company to the national stage.

The spider will visit the web page and perform the following tasks:

1. confirm the existence of the web page; may index at that time or come back at a later date

2. index page content (using partial or full-text indexing)

3. identify all hyperlinks to other Web resources (this is an indication of popularity and is becoming increasingly important)

4. proceed to follow the hyperlinks, visiting the referenced Web pages and repeating steps 1-3 above

AltaVista will index old pages if there has been at least a 50-70 byte change. Always update and keep fresh content on your pages.

Most spiders “crawl” the Web on a schedule and when Internet network traffic is at its lowest, such as during the middle of the night.

Query Terms and Keywords

A search engine compares a query term that you submit to the millions of records in its database. The most fundamental elements of any query term are keywords. Keywords are simple terms that are derived directly from a users search topic that are used by a search engine to conduct a sorting operation on database records. The most simple query term consists of only one keyword. However, query terms can contain keyword phrases and even sentences. The figure below displays what a simple query term containing two keywords would look like in a keyword phrase.

Query terms can very simple or as complex as “miniature short-hair French poodle.”

Selecting Keywords

Keywords are terms or short phrases that describe your company, product(s), or service(s). Targeting keywords are critical to the successful promotion of your website. If you choose the right keywords for your site, you are on your way to Web promotion success. Choosing the wrong keywords, however, could defeat your efforts.

Remember the following points regarding website keywords:

Most people search for word phrases comprised of two or three keywords versus single keywords because they do not want to receive too many irrelevant matches. Do not make the mistake of targeting very general keywords. Typically, these keywords will not make it into a search engine top 10 for your website.

If you pick a keyword phrase that produces 6,548,000 search possibilities, consider some major fine tuning of that phrase. Try to choose keyword/phrases that produce results of approximately 10,000 or fewer hits. Achieve a high ranking in this manner first, then move up to a phrase that produces more hits when you become more proficient at search engine placement.

Choosing the right keyword/phrases for your site doesnt have to be rocket science. It just takes a little forethought.

How to Select Keywords

The following points are importantand sometimes criticalregarding your selection of search engine keywords. Each point is described in detail in the section following this list.

Start with specific keywords and not generic keywords.

Generic Keyword

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You definitely need to increase the number of links going to your site, this will increase traffic and show search engines that your site has value. Don’t be tempted to farm out or spam your site though, as search engines and internet users strongly dislike this and your site ranking will suffer.

The perceived worth of the services you offer can be increased by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your local business to the national stage.

seoperks.com offers quality off-site seo, if you are considering hiring a company that does seo work., otherwise you need to start putting effort daily into optimizing your site and increasing your web presence.

1 year ago

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Posted: Fri, Jul 22, 2011

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I am the owner/operator of a brand new, subscription-based Online Dating Website catering to a specific religion.

Do you have an option for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services within Australia.

Need assistance in driving traffic to the website through Search Engine Optimization, Search Engine Marketing, Social Media, and/or any combination. Am open to any other possibilities to drive new members to the site to create profiles and become paying subscribers.

Feel free to contact me with questions and/or requests for additional information.

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Desired Skills

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Posted: Fri, Jun 11, 2010

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Do you have an option for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services within Australia.

What I need or require: I have a website which is not generating the business it should and i would like to get a foothold on face book, twitter etc to promote the website

Other context/requirements that providers will need to know: the website is [obscured]

Specific expertise/background that I am seeking: I am looking for someone that has a good understanding of social media and how to promote the website in the best way possible in order to generate sales.

Timeframes: ASAP

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Desired Skills

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By melissa | Published: September 23, 2011

Many businesses wonder how to drive traffic to their websites. It really is a simple process, but it can be time consuming. As any business person will tell you, the more visitors a business has to their website the more sales that will be made.

Do you have the ability for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a free call within Australia.

The first step in driving traffic to a website is to make sure and have a good business that is serving a niche. The business needs to be built on a solid business foundation, have a strong marketing plan and be able to tell someone what their business is doing in thirty seconds or less. The business needs to be delivering a product or service that is in demand, and offering great customer service.

The second step in driving traffic to a website is to make the website search engine friendly. In the past, that meant simply choosing the correct keywords. That is no longer enough. Now, the right keywords must be found and the content presented with those keywords must make sense. Real people are now determining search engine placing and not just a robot. Therefore, keywords are still important and should be used in naming the pages, in the articles on the web pages, and in tags for any images used on the web pages. These engines update only when you update the website so make sure to update your website regularly.

The third step in driving traffic to a website is to make it memorable. Researchers have determined that certain clients respond better to certain colors. Make sure you identify your ideal client and cater to them. Use the same font and colors throughout the website.

The fourth step in driving traffic is to submit articles to article directories. These articles must use correct grammar and spelling. In addition, they must offer rich content to potential customers. These articles must establish the company as a leader in the field. Customers want to do business with a company that they feel are very knowledgeable.

The fifth step in driving traffic to a website is to submit press releases. These press releases can feature a new product or a new service. There are many reasons to release a press release, and each release will further establish the company as an industry leader.

The sixth step in driving traffic to a website is to use social media sites. These sites such as Twitter, Facebook and YouTube will encourage users to click on the website. Make sure these posts are professional and offer the customer value.

The seventh step is to be active in groups that deal with the niche. For example, if the business sells goat supplies, then be active in goat groups on the web. Make sure the posts offer value to these groups and establish the business as an industry leader.

The eighth step is to exchange links with other knowledgeable sites. This works particularly well when the other website is higher ranked than your own. While the search engines do not give as much value to these links as they formerly did, they still like them. Higher search engine ratings will drive more traffic to the site.

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