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I'm looking to improve my website but I can't afford much to…

Posted on February 20th, 2012 by admin

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Many people find themselves in the same problem, and if you have a low budget then maybe try other form of online marketing first and increase the website in stages. You haven’t mentioned what it is that you do, and so some of these options might not be relevant, but you could try:

The perceived value of your company can be upgraded by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your local company to the international stage.

Twitter, Facebook, LinkedIn, and Email Marketing as well as a YouTube channel if you’ve got promotional videos for you company. As they’re all free!

All these help you to keep people up to date with your products and services whilst you get a bigger budget together.

Email marketing is a great way to add your branding to your advertising and drive your company directly at existing customers. Send them newsletters, get a nice email template you can use again and again, and do it all in stages.

A good company to start with would be Squeezymail, they’re an email newsletter system that is attached to a design agency so you could use them for emails at first, then the design agency could help you set up your twitter/facebook/new holding page etc in stages. I’m sure there’s more companies similar but they’re ones I know are used quite often.

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Does Your Website Have a Call To Action?

Posted on February 20th, 2012 by admin

Does Your Website Have a Call To Action?

By Sameep Shah

What is your company’s website aiming for? Well, definitely as an entrepreneur your main aim is to sell the products of your company through your website. In order to grow interest in the minds of the visitors, you might use convincing words and attract them towards using your products. But the success of the site can be evaluated through the growth of the online sales of the company. Any website is loaded with valuable information, but when this information is added with a call to action, the site can achieve a great start.

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So what really is call for action? Call to action is just a simple statement that gives instructions to the users on the steps that they are supposed to follow while going through the website. Some examples related to this phrase are “register now”, “sign up”, “get a newsletter”, “click here” etc.

With the help of proper web design management, the company can turn any visitor of the website into a consumer of the goods of the company. Every website maintains a funnel process; the process starts with the visitor opening the page whereas the final step of the process where the options for the visitors are streamlined is the call for action. Call to action should be placed in a readily visible position and should be accessible to the visitors. This means that the positioning of the call to action is of vital importance.

Often while designing a page, the designers place the call for action at the bottom of the page; but, this is detrimental for the purpose of your company. The call for action should be placed on top of the web page, so that it catches the eye of the visitors and instigates them to think at the propositions and the benefits that your company is providing.

What’s more, keeping the call to action on top of the page will make the visitors read the instructions and he might act on it. The text of the call for action must be written in such a way that it stands out from the other body texts. The call to action is best if written in bold and in different color (preferably in red). A button might work even better.

When the visitor clicks on the call for action, say “Subscribe”, make sure that a link demanding some information of the visitor opens up. This will in fact help you in the future to keep record. But, plain words such as “Register”, “Subscribe” etc has become mundane. To draw the attention of the visitor and to make him act readily, little jugglery of words is always beneficial. So, use the words such as hurry, now, soon, fast to enthuse the readers.

Call to action is the final step in the funnel process and helps the consumer in taking instant decisions. Moreover, the call for action is designed to infuse a sense of urgency in the minds of the users and thus, they can lead to huge profits. So, make use of it and give your business a new dimension!

Sign up for our special 7 Part eCourse – “Creating A Website Sales Machine” by visiting Netlyte Houston Website Design . You can also request a Free Website Design Quote to help you start designing a website for your business.

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Converting Website Visitors to Sales – Website Conversion …

Posted on February 20th, 2012 by admin

conversion rates

Increasing Traffic is Great, But It’s Not Everything

If you operate a website to market your home business, to conduct an online business to generate revenues from affiliates or ad programs like Google AdSense , to sell eBooks or to sell other merchandise through on online store, you’ve probably already discovered that there are search engine marketing techniques, such as SEO and pay per click advertising like Google AdWords as well as other website promotion techniques to drive traffic to your website.

Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.

But what happens once the traffic starts building and people come to your website? Are you converting them to paying customers? It’s one thing to get traffic coming into your site, but if no one wants to buy what you’re selling, your business isn’t going to get anywhere.

The Other Success Factor – Conversion Optimization

Conversion optimization is the process of maximizing the percentage of website visitors who complete a desired action (this percentage is known as your conversion rate). If you’re not doing so already, you should be tracking your conversion rates. For pay per click advertisers, this is the percentage of people who clicked your ad and went to your website and then took an additional action – such as completed and submitted a contact form, an estimate request, or took some other action that you can measure to see if your ads are successful.

Calculating Your Conversion Rate

For pay per click ads, you can calculate your conversion rate as follows:

Where:

/ = Divided by

x = Multiplied by

[blockquote shade=N] Number of people taking the desired action / Number of people clicking your ad x 100 = Conversion Rate Pct.

For online store merchants, a simplified calculation for your conversion rate might be:

[blockquote shade=N]Number of orders / Number of visitors x 100 = Conversion Rate Pct.

The reason that improving your conversion rate is so important is that you can increase your sales with the same amount of traffic just by boosting your conversion rate. As you traffic grows – and it should grow naturally over time provided you manage your website properly – your earnings will multiply so that if you can double your conversion rate and double your traffic, your earnings should increase four-fold, all other things being equal.

9 Tips for Increasing Your Conversion Rates

Following are 9 tips you can use to start improving your conversion rates and converting Web site visitors to cash. This tips are ideal for online stores, but most will also be quite useful for other types of websites for improving conversions. Most are very inexpensive ideas, especially compared to the cost of driving additional traffic to your site or paying for advertising. Keep in mind, too, that increasing your conversion rate will result in a greater return on investment (ROI) for your website promotion expenses you use to increase your traffic.

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From the Forums: Driving Traffic To Your New Site eCommerce …

Posted on February 20th, 2012 by admin

Ten Tips for Getting Customers to Up the Order

From the Forums: Driving Traffic To Your New Site

Recently, one of our forum members, Phileos, asked a question many newcomers to the world of e-commerce ask: “What are the best approaches for publicizing the existence of a new website?”

Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a free call inside Australia.

Faced with thousands of online competitors, how do you generate traffic to your site and turn those clicks into sales?

Forum member jkirkpatrick had four valuable suggestions, including taking advantage of several free PR sites, which were added to the forums FAQ post.

When you launch a new site there are a few things you can do to start driving traffic:

1. Get links to your site. The best way to get listed in the major search engines is NOT to submit your site to them, but rather to get links from other sites that are spidered regularly and let the search engines find you naturally. Get started by submitting to directories such as http://www.joeant.com and http://www.dmoz.com. Also look for link opportunities on sites related to yours – either paid or as a link exchange.

2. Issue a press release. This is an easy and effective way of announcing your new site and getting some links (which will help with #1 above). A few free services you can use are: http://www.prweb.com , http://www.press-world.com , http://24-7pressrelease.com , http://www.prleap.com and http://www.prfree.com .

3. Start driving traffic with AdWords . Since this is a great way to get targeted traffic almost instantly you can use it to start making sales as well as to test your site and make sure you’re converting. If your site only converts 1 in every 100+ visitors to customers then there is a lot of room for improvement.

4. Visit forums related to your industry and include your URL in your signature. I wouldn’t suggest posting explicit ads (unless the board has a section for this), but simply creating an enticing signature and making a few posts will get you noticed pretty quick.

Member jadesimports, who has asked similar questions after being frustrated by slow sales, had another idea.

Another source of getting traffic as well as getting your site on the search engines is to go to overture.com and set up an account for “pay-per-clicks”, and go to selfpromotion.com which is run by a great guy who has tons of info on getting your site listed. For $5 or $10 a year he has a nice database I use to regularly do my submissions.

During an earlier discussion, forum member BigDoor, offered several suggestions for those wanting more traffic and more sales, including the old fashioned method of pounding the pavement.

As much as you would like to be an instant success, it comes with time. I myself recently started an e-commerce site and see the same results. It’s been a few months now and here’s what I’ve learned…

-Be patient, webcrawlers and spiders can take up to 4-5 months just to find your site and list it.

-Pay per click services, although effective for driving traffic to your site are not always good for creating sales. I personally found it a waste of money.

-List your site on every possible web submitter. Use the free ones, unless you’ve got money to blow.

-Links with other shopping sites will increase your ranking and exposure.

-Hit the pavement, store to store with a sample of your product and a brochure.

If you have any other suggestions, share your thoughts, ideas and experiences with the rest of the Ecommerce Guide forum members.

Devin Comiskey is the Managing Editor of ECommerce-Guide.com

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Driving traffic to web site website promotion services

Posted on January 1st, 2012 by admin

DRIVING WEB TRAFFIC WITH DIRECT RESPONSE ADVERTISING…

Koeppel Direct is working with both Internet retailers and direct response marketers who are utilizing direct response television and radio to increase traffic and sales on their websites.

Do you have the ability for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a free call inside Australia.

Many of these marketers who were only using online advertising to market their websites, have found that direct response TV and direct response radio have been instrumental in taking their online sales to the next level.

Tapping Into the Power of DRTV To Drive Web Sales

Web-only businesses that do web-only advertising need to realize that TV is the biggest mass medium and has a proven ability to drive people to the web.

Over 50% of people who are surfing online are also watching TV simultaneously. This allows potential customers to easily log onto your website when they see your ad on TV.

Case Studies

A well-known online dating site had seen their sales plateau at $10 million while utilizing just online advertising. By adding DRTV and radio to their advertising program, they were able to drive substantial new traffic and increase customer conversion on their site, which helped increase their sales to $100 million.

Koeppel Direct works with a leading marketer of sporting goods type products. They were able to attain a substantial increase in their ROI, by utilizing targeted DRTV advertising to drive highly qualified traffic to their website.

This marketer experienced an exceptional 7:1 ROI, in terms of revenue generated vs. media spending, during the key holiday season.

A Multi-Media Advertising Approach that Works

Companies that are relying solely on one advertising medium are missing the mark. It takes a combination of direct response television, radio and Internet advertising to make a true impact on today’s consumers.

Koeppel Direct can help you leverage your marketing dollars by using the synergy of DRTV and radio with online marketing to maximize your web sales.

Contact Us

Free DRTV Media Buying Consultation

Call Us Now! 972-732-6110

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Make Your Website a Daily Destination – driving traffic to your …

Posted on January 1st, 2012 by admin

Tweet

Every small business loves the exposure, empathy and sense of community that having a website that’s a daily destination for consumers can generate. But getting people to visit on a regular basis can be a challenge, especially if updates are infrequent or all you have to offer is the occasional monotone press release or product announcement. Thankfully, building a website that’s “sticky” enough to keep users engaged and coming back doesn’t have to require investing thousands or reinventing yourself as the next online media empire. All it takes is a little elbow grease and personal touch, as indicated by the simple strategies below, each designed to send your homepage’s daily number of visitors soaring:

Do you have an option for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services within Australia.

Connect and Communicate: Make no bones about it: Blogging should be an essential part of any modern website. After all, a few clicks is literally all it takes to post updates in real-time around the clock, creating a steady stream of content that promises something new and exciting with every visit. Better still, professionals at all experience levels have the capability of readily doing it, and the practice also helps put a personal face on your organization, shining the spotlight on the individuals behind it. However, to really captivate an audience enough to keep them returning, take note: You’ll also need to provide content that’s dynamic, unique and offers measurable informational or entertainment value, plus speak in a language that all can understand. In short, the occasional pre-approved sound bite from the HR guy or gal won’t cut it. Rather, you need to address audiences like you’re having a normal conversation, and provide content with meaningful substance to the reader. Making-of articles, features detailing how to get more from your products, partner profiles, project diaries, step-by-step how-to guides, interviews with notable personalities or internal stakeholders: All present compelling ways to connect with audiences while also keeping them interested and informed, providing ample incentive to keep coming back.

Emphasize Community Building: As social media insiders well know, creating a sense of community around your website is one of the most powerful tools for engaging and ultimately enthralling prospective fans. But doing so doesn’t simply mean throwing up a sponsored message board then leaving it to stagnate, or e-mailing customers sporadic newsletter updates that regurgitate existing material easily found elsewhere. Rather, you have to not only encourage discussion and actively take part in conversations by dedicating internal time and resources, but also make customers feel as if they truly have a voice in the discussion by listening to their concerns, responding and sourcing feedback at every opportunity. Implementing programs that recognize and reward valued contributors is also vital, as is creating fan-based initiatives that allow community members to contribute and share ideas, concepts and creations of their own. Even simply giving enthusiasts the chance to submit designs for your next fundraiser’s logo or arranging times where they can chat with top execs to provide input on upcoming ventures won’t just engender goodwill. They’ll also excite and empower a legion of amateur brand ambassadors–an essential source of free ongoing updates and constructive conversations, which will both attract users to and keep them enamored with your site.

Design for Mass Distribution: Sharing is good–even more so if you’ve got a message worth spreading and it winds up in front of millions of eyeballs. As such, you should be not only updating your website with unique pieces of content (surveys, research reports, custom editorial clips, guides to solving common problems, unique looks behind-the-scenes, etc.) designed to grab viewers’ attention, but also making everything from blog posts to pictures, photos, PDF documents and videos shareable, embeddable and ready to be commented upon or re-tweeted via social media platforms. When it comes to corporate assets, the tendency–especially among hyper-competitive start-ups–is always to tightly hold and control. But often, the more powerful strategy is to design pieces of content with the specific idea in mind of seeding them throughout the user community, as it’s a great way to build brand awareness. Beyond heightened exposure and additional media mentions, using your website to disseminate unique, specially branded pieces of content can also lead to improved search engine optimization results through a larger number of incoming links. And, more important still, generate heightened word of mouth surrounding your homepage, letting countless potential readers know exciting things are happening there on a regular basis.

Focus on Value: Exclusive specials, contests, promotions and timed discounts can all be powerful drivers of website traffic, especially in these cost-conscious times. By offering direct bargains and rebate programs on both an ongoing and sporadic basis through your online headquarters, you can keep customers’ interest piqued, and generate additional sales. These marketing programs become even more valuable when coupled with Facebook, Twitter and other social marketing tools, which have the potential to help news spread like wildfire online. Just make sure that the only place such bargains can be found is on your homepage, and be consistent in terms of the pages to which you drive this traffic, to establish in shoppers’ minds the importance of regularly checking a certain destination. Similarly, establishing relationships with key bloggers and members of the media can also help reinforce the message, as can a regular series of e-mail or newsletter updates designed to inform current and prospective buyers. Customers get to save on purchases while you benefit from enhanced publicity and heightened sales, creating a win-win situation for all.

Use Targeted Demonstrations: While special membership options, premium subscription packages and frequent buyer programs can all prove great incentives, services that you freely give away are often just as important as those that you reserve for more exclusive clients. Whether you’re looking at offering complimentary computer virus scans by having users visit your homepage, providing a suite of free continuing education resources or simply hosting an archive of complementary, corporate-branded webinars on software engineering, realize: Providing helpful services or information at no charge that solve pressing, evergreen problems or answer important questions can all serve to generate a steady source of online traffic, and provide a ready supply of leads to upsell on premium services. Sometimes you have to give in order to get. It may seem counterintuitive, but ultimately, the practice makes a ready way to demonstrate your organization’s capabilities to a potentially lucrative client base, while also giving them a taste of the benefits to be had by partnering on more advanced or long-term services.

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How can I improve my website? – Yahoo!7

Posted on December 31st, 2011 by admin

What sort of Search Engine Optimisation have you applied to your site?

Do you link back to your site from other sites, forums, blogs etc. ?

The more people are talking about your site the more it will feature in the organic listings on search engines. You could also think about pay per click advertising with Google for example. But the first step is optimising your landing page so that search engines are getting the right info when they crawl the site enabling them to index your pages properly.

The perceived value of the services you offer can be increased by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your local company to the international stage.

You say that you are getting 300-400 views a day and this is not enough to maintain it, what is it you actually need the visitors to do to maintain it? It is important to drive traffic to your site. What’s more important is to drive the right traffic, i.e. the traffic that is going to do the thing you want to ‘maintain the site’.

This can be achieved in many ways: Selecting the right keywords for your site, those that are being searched for the most in relation to your services. Ensuring the keywords are placed in the right places on your site. Submitting your site to search engines. Creating an XML sitemap for search engines to help them crawl your site.

If you would like more tips or advise please contact me. http://ecopow.co.uk/contact.php

Regards

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Call of Hope. Gratuit

Posted on December 31st, 2011 by admin

Call of Hope

Le site web Call of Hope a t cr et est entretenu par un groupe de croyants qui ont le but daider et dencourager les gens lire et tudier la Bible. Pour atteindre ce but, ils offrent gratuitement de la littrature, des articles, des histoires bibliques, des missions radiophoniques ainsi que de la musique. Ce service est offert non seulement en franais, mais aussi en anglais, en arabe, berber, bah, jawa et tamil. Ils vous proposent une trs grande gamme de matriaux qui couvrent beaucoup daspects diffrents du point de vue de la foi biblique.

Build trust with your Website visitors by allowing an easy method of contacting you using Click To Call Button.

[ Signalez des amis ] – [ Signalez une variation ] – [ Signalez une erreur ]

Langue: French – English

Ajout le 7-Jul-2009. Jusqu’ hier la page a t visite 192 fois, en remportant 0 voix, avec un moyenne de 0/10. [ Evaluez ]

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Multi-Lingual Website – A Call of Present

Posted on December 30th, 2011 by admin

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Joined: March 3, 2006

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Multi-Lingual Website – A Call of Present Scenario

By Manoj Tiwari

It’s very hard to ignore the fact that websites has become a central and major requirement for having a wide and borderless presence. Business whether big or small that are looking to get that competitive edge over its competitors actually needs website to sell their product, service or convey message instantly. At the same time looking at the present scenario in this cutting edge competition, it has become more important for business firms to cover customers from all across the globe. And, this is where multi-lingual websites are emerging and gaining its wide acceptance. In fact, for businesses actually wishing to get that competitive advantage, a multi-lingual website is now acting as one of the highest impactful means for increasing a client base and securing greater sales volumes.

Build trust with your clients by providing an easy method of contacting you using Click To Call Button.

If we talk about the role of communication that has always played a vital role in any business then in the last few years it has changed drastically. Being global by communicating to every local has totally transformed the way of conducting business for many business firms. Perhaps, it won’t be wrong to say that business owners are focusing to target each local customer at different parts of the world. They are looking for globalization through a proper localization.

Though internet began as an English speaker’s invention and was majorly dominated by English speaking users and sites, but now times are changing. The ratio of people buying personal computers, laptops and enjoying internet access has reached new scales. English has reached its saturation point. These days, there are still many people across the world whose native language is different from English. As a result, multi-lingual websites are once again turning out to be ideal option for business owners who are looking to reach local customers as well. The concept of multi-lingual websites has also proved that to buy a product or avail service, it is not essential for an individual to learn English.

Having a multi-lingual online presence can also bring more Return-on-investment (ROI). Probably, the concept has emerged as one of the most cost effective ways of marketing a company and capturing new customers. Communicating to a whole new international audience in their own language has helped many companies build new relationships and boost their sales as well. In fact, in recent years it has also been found that with every language added to a website there is the potential for an increase of between 100% in sales.

Apart from all this, having an online presence in different language helps in demonstrating the way company thinks, works or deals internationally. A multilingual website designed appropriately overcomes the issues like cultural barrier and indirectly help in further developing a trust among every local customer. A website in native language, make people more secure as they get to know what they are buying and from whom.

Definitely, with so many benefits it is really hard to ignore the growing importance of multi-lingual websites. Though, at present there are many who still consider it in its early stages, many big multinational companies have started using them to secure an international foothold. However, the time is not far when multilingual website will become major part of an internet presence.

BlueGlobe International, one of the reputed Language Translation Company offers professional Language translation services in more than 200 languages. It offers website translation services in multi languages with complete accuracy.

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