Posts Tagged ‘Action’
-
Seven effective call-to-action tips to
Posted on August 15th, 2011 by admin
Home Page > Internet > Internet Marketing > Seven effective call-to-action tips to achieve website goals
Seven effective call-to-action tips to achieve website goals
Posted: Jun 22, 2010 |Comments: 0 |
Call-to-action is a term commonly used in marketing and advertising lingo. The concept involves encouraging consumers to perform a desired action like for example purchasing a product. On the Web call-to-action features are especially important where there is less real-time interaction. Consumers on the Web have infinitely more choice and less of time. Most of the time people simply scan or glance through web content.
Build relationships with your Website visitors by providing an easy form of contacting you using Click To Call Button.
A matter-of-fact approach
Websites that are task specific, get to the point quickly and provide value in the form of solutions are those which are preferred. A snappy call-to-action feature works best, one which persuades and guides customers at the same time. An effective call to action feature should be a combination of intuitive design, great copywriting and sound technical functionality. Here’s how you can make your website result oriented.
1. Focus on the purpose: Every website is designed with an objective. Identify what action your customers are supposed to take whether it is filling in a form, requesting a quote, placing an order or subscribing for a service.
2. Offer incentives: Goodies and freebies make an offer all the more appealing. For example a computer repair firm offering a free initial online consultation or a replacement part at a discount rate would sound an attractive proposition for most.
3. Make it easy: The Web does not offer the comfort of face to face communication. Simplicity is therefore all the more appreciated. Too many options or worse ambiguous features confuse your customers. A logical step by step process is recommended. For example an Ecommerce site with a register, buy and checkout format guides customers with minimum deviation.
4. Get things moving: Action words like register, call, buy or subscribe help in getting things moving. A sense of urgency can be introduced by adding a deadline leading to quick decision making. For example phrases like special offer valid till the end of the month, offer valid till stock lasts, order today and receive a free gift or discount rates applicable for first three days create the right ambiance.
5. Location: An ideal call to action feature should be visible to the user within three seconds of arriving on a website. The feature should be prominently located on each page of the website in the header as well as footer section in case of a scroll bar. Also the feature should stand on its own and not as part of a jumble of words and tabs.
6. Font, dimension and color: A small image with an inconspicuous font won’t make an impression. Use a darker font with larger image dimensions. Color is the best way to highlight anything. A contrast between colors attracts attention without being intimidating.
7. Post response process: How you take the process forward is vitally important. The post-response course of action helps in conveying a sense of professionalism as well as legitimacy and increases the chance of repeat customers. For example, a mail sent as an acknowledgement or with further details lets the customer know that someone is working on the action taken.
As far as possible do not request for any kind of personal information in call-to-action features. Also regularly check whether your call-to-actions are working or not with the help of tools like Google analytics. The best part of a call-to-action feature is that it gives you a measurable aspect of your website’s success quotient.
Peter Willis – About the Author:
Peter Willis writes for Dharne & Co, a premium web design firm with over seven years of experience. If you are looking to design a website and make it more productive visit us at Dharne & Co .
Questions and Answers
Ask
200Characters left
-
Call to Action – Wikipdia
Posted on July 13th, 2011 by admin
Aller : Navigation , rechercher
Call to Action est une association qui dfend plusieurs causes l’intrieur de l’ glise catholique romaine , en particulier aux tats-Unis d’Amrique , notamment travers la contestation de plusieurs lments de la doctrine sociale de l’glise [1] .
Build relationships with your clients by providing an easy method of contacting you using Click To Call Button.
Call to Action exige en outre l’ ordination des femmes , la fin du clibat sacerdotal , un changement de l’enseignement officiel sur l’ adultre , la contraception , l’ avortement , l’ homosexualit , l’ euthanasie , ainsi qu’une dmocratisation de l’ ecclsiologie catholique.
Cette association est issue du mouvement de contestation intellectuelle l’encyclique Humanae Vitae de 1968 . En 1971, la suite d’un appel en faveur de la justice sociale , les vques amricains ont organis un appel militant destin lutter contre les problmes de socit, mais ce projet militant s’est bientt transform en un mouvement de rformisme l’intrieur mme de l’glise [2] .
Le pre Andrew Greeley a dcrit la gense du mouvement comme tant de nature radicale , galitariste et intellectuellle , dcrivant l’organisation comme tant en opposition avec la vieille gauche catholique, qui fut plutt axe sur le pragmatisme , le syndicalisme et le populisme [3] .
En 1995, une confrence de Call to Action rassembla un grand nombre de personnalits du courant dissident et rformiste de l’glise, dont Hans Kung , Jacques Gaillot et Thomas Gumbleton .
Call to Action a t souvent critique par la hirarchie catholique. En 1996, l’vque Fabian Bruskewitz a dcrt un interdit et une excommunication automatique contre les membres du groupe dans son diocse, une excommunication approuve Rome par Giovanni Battista Re en 2006 [4] . En 2007, l’vque de Tucson a formellement interdit au groupe de donner des confrences dans les tablissements de son diocse [5] .
-
Creating Effective Call to Action Buttons – Website Magazine …
Posted on July 9th, 2011 by admin
Creating Effective Call to Action Buttons
It’s time to get serious – about your buttons… your call to action buttons.
“Calls to action” are the requests for those visiting your website to perform some specific action. That request could be to complete a sale, fill out a form, or share information with friends or colleagues – whatever it is that ultimately meets the objective of the page the user is currently visiting. So what is a good call to action and how can you as a Web professional increase the likelihood the visitor acts upon your requset?
Build trust with your Website visitors by allowing an easy form of contacting you using Click To Call Button.
Here are a few guidelines for creating an effective (serious) call to action button:
- Take the Wording Seriously:It is not uncommon for Web designers to guide the button creation, and hence the wording of those buttons, during development. As you might imagine that is a pretty big mistake. It is important to express a benefit or positive result, use active verbs (learn, add, submit, modify, etc.), and to use wording that is consistent throughout the site and which leads the user to pages which reflect that specific call to action.
- Seriously, Placement Matters:You would not hide the register at a brick and mortar store, so you should not hide the call to action buttons on your website. Placement matters (seriously) so make calls to action the logical conclusion to the content on the page and in what is referred to as the “eye path”.
- Seriously Focus on Button Quality:If you look on a heatmap it is the one area of a page which generates the most attention/heat – it’s the call to action button. For this reason it must be instantly recognizable, consistent across the entire site, and visually charged (easy to locate with 3d effects or drop shadows). As a support mechanism consider adding mouseover effects to secure a users attention.
Just a few thoughts on creating strong calls to action with buttons. Any advice for other WM readers?
-
Digital signage best practices: 5 tips for your call to action
Posted on June 24th, 2011 by admin
WireSpring’s blog featuring tips and analysis from a team of industry experts
Digital signage best practices: 5 tips for your call to action
Author: Bill Gerba on 2008-08-29 10:12:29
Whether your digital signs are supposed to be pitching a product, showing sports scores and trivia contests, or reminding students to visit the bake sale downstairs, you’ve probably realized there are two distinct challenges to making effective content for them. The first is merely getting people to look at the screen. With posters, fliers and displays inside, billboards and all kinds of out-of-home ads outside, and of course the TVs, radios, computers and mobile devices that we’re constantly surrounded by, there are many things competing for our attention. So getting someone to stop and look at your sign is an achievement in itself. But once you do that, you’re still faced with a second, even bigger challenge: getting the viewer to take action based on your content. As regular readers of this blog know, one of the most powerful tools for convincing a viewer to actually do something is the call to action (CTA). Today I want to talk about some of the best practices for creating powerful and compelling call to action statements.
Build trust with your Website visitors by providing an easy form of contacting you using Click To Call Button.
The call to action should be clear, concise and compelling
As I started to think about scenarios for testing out different call to action techniques, I once again turned to web marketing for inspiration. Like out-of-home advertisements, Internet ads have but a few seconds to grab a viewer’s attention and try to get them to act. Also like the OOH folks, Internet advertisers have to contend with lots of other viewer distractions. However, unlike those of us in the digital signage space , web marketers have had a longer time to fine-tune their craft. And with the number of people using the Internet and the amount of money spent on e-commerce transactions, the stakes are higher too, which means that many more people have spent more time and money on research and development of best practices. After a lot of research and some trial and error, I found that there are three primary characteristics of good call to action text. I call them the 3 C’s.
We’ve actually talked about the first two C’s before. They are clarity and conciseness, and we covered them in an article about writing copy and call-to-action statements for digital signage . The rules from that article carry over directly to our discussion today. However, a successful call to action has to be more than just clear and concise, and that’s where the third “C” comes into play. A successful call to action must also be compelling. A compelling statement drives viewers to take action. The more quickly and easily the action can be completed, the greater your “conversion rate” will be. If the purpose of your sign is anything other than to sit there and look cool (which admittedly is the purpose of some installations), converting viewers into actors is a very important thing — maybe the most important.
5 strategies for getting people to take action
While there is no sure-fire formula for writing a compelling CTA, here are some tips and tricks that might help:
Target common needs: Pulling a page directly out of Dr. Abraham Maslow’s playbook , focus your text on some of humanity’s great needs. Depending on what you’re trying to accomplish, you might pick from basic needs like food and shelter, or extend all the way through the self-actualization needs that compel people to make themselves better. For example, if your campaign for the Carrot Grower’s Association of America centers around the CTA “Buy Carrots”, you might try changing it to “Stay fit. Eat healthy. Buy carrots.” It’s a bit longer, but it calls on physical and esteem needs to make the sale.
Use trigger words to grab attention: Your call to action needs to be short (usually no more than six words), so make sure they count. Use trigger words like Money, Discovery, Save, Easy, New, Love, Health, Proven, You, Results, Guaranteed and Safety to evoke a need or grab attention from your audience.
Test the “reading level” of the text: We sometimes use big or complex words in the name of brevity, but this can put a limit on the number of people who can actually read our signs. For example, “Buy carrots for a delicious, high-fiber, vitamin-rich snack” scores an 11 on the Flesch-Kincaid grade level scale (i.e., you’d need an 11th grade education to read it). Change that sentence to “Buy carrots for a delicious, healthy snack,” and the grade level drops to 6. That opens your message up to a huge segment of the population that would have had trouble reading the first version.
Use action words and be vivid: As copywriting guru Michael Fortin notes , “Don’t stick with mere verbs. Use action words that help paint vivid pictures in the mind. The more vivid the picture is, the more compelling [and memorable] the headline will be. For example, a headline like ‘zoom past the confusion’ will be better than ‘discover how to do it right’”.
Use commands: We’ve talked about this one before. It’s so elementary, but so important. Tell your audience exactly what you want them to do, and provided it’s easy enough (or has a big enough potential upside for them), they might just do it.
Finding the right combination
Are there more than five tips for writing compelling content? Sure, we’ve come up with dozens (and you can probably think up a bunch more on your own), and CTAs are just one aspect of best practices for digital signage. The point here is that your call to action is perhaps the single most important thing that will appear on your digital signs. It will probably be only a few words long, but those few words have a big job to do. Don’t be afraid to try different calls to action, and don’t assume the first one you come up with will work best. But do spend some time thinking about this: if you could use only five or six words to get your entire message out, what would they be? Those are the ones to focus on.
What’s your favorite method for writing a call-to-action? Have you discovered any other formulas that work virtually every time?
Leave a comment and let me know. Email and RSS subscribers, click the link below to access the comment form.
-
How to Write Call to Action Phrases
Posted on June 11th, 2011 by admin
Home Page > Writing > Article Marketing > How to Write Call to Action Phrases
How to Write Call to Action Phrases
Posted: Jun 09, 2008 |Comments: 0 | Views: 4,557 |
A call to action phrase is a phrase within an article, resource box, biography box or on a web page that prompts the reader to take action. It is crafted and written in such a way that the reader feels compelled to click on the link or the order button to learn more about what you are offering or selling. If your call to action phrases are not compelling enough to do this then you won’t have potential customers visiting your sites and puchasing your products, whether they are your own sites and products or affiliates sites and products.
Build relationships with your Website visitors by allowing an easy form of contacting you using Click To Call Button.
The purpose of using persuasive call to action phrases in article marketing is to drive traffic to your web sites. You want to get as many hits to your site as you can and the more hits you get the better your chances of making a sale. Without visits to your site you will not sell anything. This is a simple numbers game. To make consistent and daily sales you need to drive consistent and daily traffic to your sites, in high numbers. In order to do this you have to write and submit a lot of articles to high ranking article directories and you have to write convincing call to action phrases that will get your readers to visit your site. Once they visit the site your call to action phrases have to be compelling enough to make them purchase from you.
There are several styles that are used to write call to action phrases. The words you use can make or break your success rate in getting visits to your sites. People want to feel excited about what they are about to do. Your prompt for them to visit your site has to be great. If not they have many other choices they can turn too. Don’t be afraid to experiment with different words and combinations of phrases. Be creative! What words would stimulate you to respond?
Read the following two action phrases:
1. Click here now to learn how to make money on the internet. 2. Do you need more money? Discover three simple to apply techniques that can generate cash for you each and every day by visiting here now!
Does one of these phrases cause a greater reaction than the other when you read them? Which one do you find more persuasive? Would you be more compelled to click on one over the other?
The first phrase is simple and to the point and BORING! The word learn denotes that the reader has to do some extra work if they go to your site. They have to “learn” something. The second phrase starts with a question about the reader’s possible needs. It is trying to strike an emotional cord with the reader. If the reader does need to make more money then this question will draw them in further. Using the word discover instead of learn takes the burden off of the reader. They won’t have to “learn” anything. We are going to simply tell them what they need to know. Instead of saying click here now which is somewhat generic and cold we used the word visit. This is much more inviting like asking someone into your home.
Retrieved from ” http://www.articlesbase.com/article-marketing-articles/how-to-write-call-to-action-phrases-443324.html “
(ArticlesBase SC #443324)
Peter Harris – About the Author:
Don’t underestimate the power of the words that you choose. They can make all the difference in the emotional reaction they will generate in your readers and determine how much traffic you’ll drive to your website.
Questions and Answers
Ask our experts your Article Marketing related questions here…
200Characters left
-
Call To Action Homepage
Posted on June 8th, 2011 by admin
Thanked 6 Times in 6 Posts
Call To Action Homepage
I am looking for someone on warrior to do a Call To Action homepage that links straight to my already up and running website – and if I am asking in the wrong area Admin then I am sorry, but am not sure where to ask this question on warrior – anyway if anyone can assist me then please Pm me or get back to me on this thread…cheers and thank you.
Build trust with your clients by providing an easy method of contacting you using Click To Call Button.
-
Writing a Strong Call to Action in Your Online Ads | How-to Guides …
Posted on May 26th, 2011 by admin
Home Guides Sales and Marketing Internet Marketing Writing a Strong Call to Action in Your Online Ads
Featured Listings
Guide to Writing a Strong Call to Action in Your Online Ads
Increase your conversion rate by including a compelling Call to Action in your online ads.
Build relationships with your clients by providing an easy method of contacting you using Click To Call Button.
By Eve Lopez , Associate Editor, Business.com
The most important thing to remember when thinking about Calls to Action is that online users want to be told what to do. They want to know exactly what you are offering on your website, and they want a direct command to do so. If you ever notice your conversions dropping off, or if you have a high CTR but low conversion rate, the first thing you want to ask yourself is: What is my conversion?
Action Steps
The best contacts and resources to help you get it done
Define your conversion – it should match your call to action
Take a good look at your landing page. Is your conversion point prominently placed on the page?
Your Call to Action is a persuasive statement to compel a user to perform a conversion.
Do you want the user to:
Buy a product?
-
How a Call to Action Can Make or Break Your Website | Database101
Posted on May 26th, 2011 by admin
Posted on May 11, 2011 by Rebecca
You”ve spent your hard-earned capital on getting a website up and running for your small business. You”ve had it professionally designed, SEO-optimized and stated your products, services as well as your values and vision clearly. You”re done, right? Wrong.
Build trust with your Website visitors by providing an easy form of contacting you using Click To Call Button.
Your website is not working as hard for you as it could if you don”t have a call to action somewhere on every page.
Why Your Website Needs Calls to Action
Not including calls to action on your website is like inviting someone you”re interested in to a dance and then not playing any music when he or she gets there. If clients are intrigued by your business enough to visit your site and learn what you have to offer, they need to know what to do with the information you give them. Just as you would close a sale in a face-to-face interaction, your website needs to close the sale with your clients by telling them what to do next.
When Calls to Action Don”t Help
Any good salesperson knows that vague, impersonal closes aren”t effective in motivating prospects to buy. To be effective, calls to action must be specific, helpful and action-oriented. Your calls to action should: ask visitors to call or email you, allow clients to click on a link for more detailed information about a product or service, help optimize your website for search engines by linking to other high traffic websites or solicit contact information from your prospects.
Sample Calls to Action
Sometimes the best way to brainstorm the specific calls to action that will work with your website is by considering a few good examples. Here”s a list of ten to guaranteed to get you thinking (the underlines indicate where links should be placed):
Save a child”s life for less than a cup of coffee.
Contact us today for a free financial needs analysis.
Read how to give less money to Uncle Sam and keep more of it for yourself.
Sign up for a kettle ball class today.
Learn how you can feel secure about your retirement.
See the difference that new vinyl siding can make on your home.
Call now for a free price quote.
Find out what the IRS doesn”t want you to know about your taxes.
Test your knowledge with our personal privacy quiz.
Join our mailing list now for free discounts and special offers.
Set aside some time now to come up with your own calls to action and get them online today. They can help you obtain traffic, grow your sales leads and increase your sales.
-
Affiliate Marketing And Creating The Call To Action
Posted on May 22nd, 2011 by admin
Saturday, 09 April 2011 18:05
Copyright (c) 2011 Lawrence Hamilton
What’s the sense of having an Affiliate Marketing product or service you want to sell if you don’t have a call to action?
What’s the sense of developing a website, paying for a domain name, having your site hosted and sending out a message about your affiliat’s product(s), if you don’t have a call to action?
Build trust with your clients by allowing an easy form of contacting you using Click To Call Button.
The call-to-action is one of the most important concepts to master, as it is your way of asking your potential customer(s) to check out your site and let your site do some selling for you. There is a basic principle in selling that simply states “no matter how we present our product, we still have to ask for the business”.
So why would we fail to include a call to action in our website or blog? This is where you inform the prospect(s) what to do once they’ve finished perusing your website. Once you demonstrate you have value to offer in the body of your site, the call-to-action informs your prospect what their next step is. You can’t expect your prospects to automatically know what they need to do next, so it is imperative you use a well-crafted call-to-action to help them out. To be effective, your call-to-action should be short, simple, and positive. In other words, make it clear what they should do and why they should do it in as few words as possible. This is also why most calls-to-action come at the end of your site
In Affiliate Marketing, we are selling someone else’s product or service, so we have to enhance the features, advantages, and benefits of that product/service and let the destination site do its work as well. We have to really believe our product is good for the consumer, we have to target the right niche, we have to explain what is in it for the consumer, and we have to get them over to the destination site. That is the call to action you have to employ. If there is no call to action, you are merely putting up information and hoping someone will opt in. Hoping is not a call to action.
Once you have put in all the work of researching, keyword optimization, publishing a professional looking website, and marketing your site for traffic, you need to get your prospects to opt in. What are the best ways to accomplish this? Remember that very few people will opt in merely because they happen to visit your site. They came there for a variety of reasons, and you have to take that opportunity to ensure your prospect will at least opt in. I have found that one of the best tactics is to use a free gift. This gift generally is an information PDF you create that informs your prospect(s) why you use the product, what it has done for you, and why it has helped you. This could be in the form of a mini E-Book PDF or a series of auto responder E-Mails. You could also offer a special price if they take action within a specified period of time. The idea is to give your prospect a viable reason to at least opt in to find out what your affiliate product is all about.
Some other aspects of creating a call to action would be to guarantee your product so the prospect knows they have nothing to lose if they opt in and take advantage of what you have to offer. Since you are the affiliate, I suggest you never pick a niche product that does not offer that guarantee because you can’t personally back up your guarantee without the product originator doing the same. All reputable products or services that want to sell their goods will offer such a guarantee. Another effective tactic is to create a series P.S.’s at the end. You should emphasize the different aspects of the value they will receive. You could remind them of your guarantee. You might recant a particular benefit or feature of the product. You could also reiterate all those bonuses if they act now; this way you remind them of any deadline you imposed.
So let’s recap an effective Call to Action:
1. Tell Them What to Do – A prospect should never visit your site and be left pondering “What do I do next?” Your call to action must quickly answer this question and give the reader some direction.
2. Keep it Simple – Your call to action should always be easy perform and understand. If it’s complex, your prospect simply won’t do it. You should consider any barriers they may face in following through on your call-to-action, as potential barriers may diminish their interest in you.
3. You Have One Call to Action – Your prospect’s time is just as valuable as yours. If you give them more than one thing to do, they probably won’t do anything at all.
4. Be Positive – People like to be associated with positive ideas, concepts, and people so keep this in mind when creating your call to action. Any negativity in your call to action will have an impact on how it’s received.
5. Create Features and Benefits – Be clear about the main benefits of completing the call to action. You are asking them to opt in and directing them to another site, so explain why they need to take action. Since you have their attention, tell them to complete the action now. This may be the only time they visit your site, so use the call to action to open the possibility of developing a professional relationship.
Although there are several ways to word a call to action, you can find many alternative methods either on the internet or through trial and error. Depending on your skill level, I would strongly consider engaging yourself in a community of learning where the objective is to teach people how to build a basic foundation and employ the proper process to succeed with on line Affiliate Marketing.
——————————
Larry Hamilton is an aviator and retired entrepreneur who is passionate about teaching people how to succeed on the internet. To learn more about building a solid foundation in Affiliate Marketing, you are on click away at:
http://www.academyforinternetincome.com
-
Email Marketing, A call to action is a Call
Posted on May 18th, 2011 by admin
Email Marketing, A call to action is a Call
Email Marketing – A call to action is a “Call”.
Successful email marketing campaigns are a result of “calls to action” that get results. What results are expected from an email marketing campaign? Usually they are either a click to a web site or a phone call to a 1-800 or 800 number.
Build relationships with your Website visitors by providing an easy form of contacting you using Click To Call Button.
In today’s spam controlled environment, many emails just do not get through, even those that are desired, double opt-in and legitimate. Estimates are as high as 20% rejection. The frustration is that the email marketeers do not even know. These email are not bounced, just caught in nondelivery spam traps.
Of those that do get through, often only 50 percent get opened. Things start to get frustrating at this point, and this is even before a call to action is viewed.
Let’s assume that your email is now open on the viewer’s screen. It better be quick and to the point. The call to action needs to be urgent and relevant.
One call to action is to direct the reader to a web site, where you hope that another call to action will result in the desired reader behaviour. This is usually to buy something as you already have their email address so this is not your goal.
Your email may also have a call to action that seeks a phone call. This can be better in that there is not a two-step process between you and the reader. The downside is many readers will put off making the call until later. (This often happens with a click to a web site call to action as well). Additionally, more and more we are becoming reluctant to call, as we never know when a machine will answer us. We do not have the time or desire to press 1, 2 or 3. We don’t want to be placed in a queue and told our call maybe recorded for training purposes. We want to talk to a live human being.
For the email marketeer the best outcome is a sale. This can be easily achieved if the company supporting the emails is willing and prepared to provide real customer service and transform “lookers into bookers”. All that is required is a proactive technology that makes out bound calls and a compelling call to action.
If you saw a banner or button that said. “We will call you right now. No charge to you. No waiting in a queue. Talk to a real person. Click here for ?. (what ever your value proposition is), do think this would work?
Well it does. Research has shown that closure rates in shopping carts and on booking engines can go from low single digits i.e. 1.4% – 3.8% to as high at 29.7%
Its not that we won’t use a web site for a transaction or pick up the phone and make a call. It’s just that often there is one small unanswered question in our self-serve process. For a hotel booking, it may be if a cot is available if we have small children. For an airfare, it may be about wheel chair access. A quick call will seal the sale if it is answered by a human and dealt with quickly, personally and efficiently.
For the email-marketing program, the option to add push to talk technology is now a non-decision. The service can be set up for free. There are no recurring fees or minimum usage charges. The only cost in the call costs. Which email marketing campaign would not try this technology when no risk exists? Worse case is too many buyers!
We found out long ago that the paperless office was a myth and never occurred. We are now finding out that the people-less sale is just as elusive. To make sales, especially big ones, we need personal and immediate contact. It is your phone manner not your email marketing program that determine your success when you use push to talk technology.