Posts Tagged ‘also’
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Make Your Website a Daily Destination – driving traffic to your …
Posted on January 1st, 2012 by admin
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Every small business loves the exposure, empathy and sense of community that having a website that’s a daily destination for consumers can generate. But getting people to visit on a regular basis can be a challenge, especially if updates are infrequent or all you have to offer is the occasional monotone press release or product announcement. Thankfully, building a website that’s “sticky” enough to keep users engaged and coming back doesn’t have to require investing thousands or reinventing yourself as the next online media empire. All it takes is a little elbow grease and personal touch, as indicated by the simple strategies below, each designed to send your homepage’s daily number of visitors soaring:
Do you have an option for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services within Australia.
Connect and Communicate: Make no bones about it: Blogging should be an essential part of any modern website. After all, a few clicks is literally all it takes to post updates in real-time around the clock, creating a steady stream of content that promises something new and exciting with every visit. Better still, professionals at all experience levels have the capability of readily doing it, and the practice also helps put a personal face on your organization, shining the spotlight on the individuals behind it. However, to really captivate an audience enough to keep them returning, take note: You’ll also need to provide content that’s dynamic, unique and offers measurable informational or entertainment value, plus speak in a language that all can understand. In short, the occasional pre-approved sound bite from the HR guy or gal won’t cut it. Rather, you need to address audiences like you’re having a normal conversation, and provide content with meaningful substance to the reader. Making-of articles, features detailing how to get more from your products, partner profiles, project diaries, step-by-step how-to guides, interviews with notable personalities or internal stakeholders: All present compelling ways to connect with audiences while also keeping them interested and informed, providing ample incentive to keep coming back.
Emphasize Community Building: As social media insiders well know, creating a sense of community around your website is one of the most powerful tools for engaging and ultimately enthralling prospective fans. But doing so doesn’t simply mean throwing up a sponsored message board then leaving it to stagnate, or e-mailing customers sporadic newsletter updates that regurgitate existing material easily found elsewhere. Rather, you have to not only encourage discussion and actively take part in conversations by dedicating internal time and resources, but also make customers feel as if they truly have a voice in the discussion by listening to their concerns, responding and sourcing feedback at every opportunity. Implementing programs that recognize and reward valued contributors is also vital, as is creating fan-based initiatives that allow community members to contribute and share ideas, concepts and creations of their own. Even simply giving enthusiasts the chance to submit designs for your next fundraiser’s logo or arranging times where they can chat with top execs to provide input on upcoming ventures won’t just engender goodwill. They’ll also excite and empower a legion of amateur brand ambassadors–an essential source of free ongoing updates and constructive conversations, which will both attract users to and keep them enamored with your site.
Design for Mass Distribution: Sharing is good–even more so if you’ve got a message worth spreading and it winds up in front of millions of eyeballs. As such, you should be not only updating your website with unique pieces of content (surveys, research reports, custom editorial clips, guides to solving common problems, unique looks behind-the-scenes, etc.) designed to grab viewers’ attention, but also making everything from blog posts to pictures, photos, PDF documents and videos shareable, embeddable and ready to be commented upon or re-tweeted via social media platforms. When it comes to corporate assets, the tendency–especially among hyper-competitive start-ups–is always to tightly hold and control. But often, the more powerful strategy is to design pieces of content with the specific idea in mind of seeding them throughout the user community, as it’s a great way to build brand awareness. Beyond heightened exposure and additional media mentions, using your website to disseminate unique, specially branded pieces of content can also lead to improved search engine optimization results through a larger number of incoming links. And, more important still, generate heightened word of mouth surrounding your homepage, letting countless potential readers know exciting things are happening there on a regular basis.
Focus on Value: Exclusive specials, contests, promotions and timed discounts can all be powerful drivers of website traffic, especially in these cost-conscious times. By offering direct bargains and rebate programs on both an ongoing and sporadic basis through your online headquarters, you can keep customers’ interest piqued, and generate additional sales. These marketing programs become even more valuable when coupled with Facebook, Twitter and other social marketing tools, which have the potential to help news spread like wildfire online. Just make sure that the only place such bargains can be found is on your homepage, and be consistent in terms of the pages to which you drive this traffic, to establish in shoppers’ minds the importance of regularly checking a certain destination. Similarly, establishing relationships with key bloggers and members of the media can also help reinforce the message, as can a regular series of e-mail or newsletter updates designed to inform current and prospective buyers. Customers get to save on purchases while you benefit from enhanced publicity and heightened sales, creating a win-win situation for all.
Use Targeted Demonstrations: While special membership options, premium subscription packages and frequent buyer programs can all prove great incentives, services that you freely give away are often just as important as those that you reserve for more exclusive clients. Whether you’re looking at offering complimentary computer virus scans by having users visit your homepage, providing a suite of free continuing education resources or simply hosting an archive of complementary, corporate-branded webinars on software engineering, realize: Providing helpful services or information at no charge that solve pressing, evergreen problems or answer important questions can all serve to generate a steady source of online traffic, and provide a ready supply of leads to upsell on premium services. Sometimes you have to give in order to get. It may seem counterintuitive, but ultimately, the practice makes a ready way to demonstrate your organization’s capabilities to a potentially lucrative client base, while also giving them a taste of the benefits to be had by partnering on more advanced or long-term services.
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Tactics for driving food and beverage sales
Posted on July 15th, 2011 by admin
Restaurant Consulting & Training
Tactics for driving food and beverage sales
Delivering measurable increases in food and beverage revenues can be achieved with simple restaurant promotional techniques available to big budgets and shoestring marketers alike. There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising. Here are a few of the best restaurant promotion ideas to get your own creative marketing wheels turning.
Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
BounceBacks
This is an underutilized tool that bounces guests from peak times to off-peak times and can also work to encourage frequency in your food and beverage operations. While simple in theory and execution, this tactic can produce far more in revenues per dollar invested than traditional advertising.
All you do is offer incentives at the point of purchase on popular services to encourage the guest to try your restaurant another time. For instance, if you’re busy for lunch and need to drive sales for dinner, offer bounceback certificates that can only be redeemed during dinner hours. Test different offers and delivery vehicles and track response rates for each to hone in on what works best with your clientele.
Stop discounting
Discounting tells your customers and prospective customers, “We don t deserve full price, so we’ll be happy to lower our rates to make up for the difference”. Instead of discounting, consider half portions, for those that don’t want to have a huge meal, and at the same time for those that cant afford one, keeping your reputation. This point was driven home to me during my tenure at a lavish resort whose guests spend a small fortune to walk the halls. Discounting the price would be to discount the 105 years spent building a brand. Include value-added perks such as free valet parking, complimentary services, merchandise, etc.
And, in a related topic, never offer coupons, only offer certificates. There is a big difference in perception.
Business Socials
A no brainer, right? Well, you’d be surprised how unreceptive or apathetic some restaurant owners are to hosting business socials with outside organizations at their establishment. However, if you select the right group to partner with, you can leverage their resources to promote your restaurant, and you can also target your core audience. Host socials where the food is center stage. Arrange photo opportunities that include your displays in the background and submit to local media. Partnering with a business or charitable organization works on many levels and can help you stretch your marketing budget while still delivering higher returns on investment than can be achieved with traditional advertising.
Sampling
Tasting is believing and you need to get it in potential customers mouths. That’s the best way to build recognition and it is more effective and less expensive than advertising. Every public event that draws your core audience is an opportunity to offer samples of yourproduct. Pick the best 2-3 items on your menu that can be easily transported and get some solid representatives of your restaurant out to meet and greet at these off-property functions.
Hosting Food Events
Hosting food events such as the Taste of (insert your town) is a great way to position your restaurant as a center of the food scene in your market. It allows you to leverage the reputation, profile and credibility of all of the other participants, and it can also help you share the expense of holding the event. Hosting an event also provides your restaurant with the opportunity to recruit additional manpower and resources for promoting the event and gives that added edge with garnering local publicity.
Toss up Tuesdays
Promote this program through your next newsletter and other internal marketing vehicles to your existing customer base. Pick Tuesdays (or your slowest food day) and flip for the food tab. Guests will have a 50 percent chance of getting their food bill paid by the restaurant. This attracts your guests attention much more than a buy one get one free restaurant promotion. Guests are also more likely to have higher check averages than normal because there is a chance they won’t have to pay. It creates a tremendous attention among your core guest base.
Birthday program
Research shows that 50 percent of all Americans eat out on their birthday. This presents an opportunity for establishments with solid birthday programs. So why don’t restaurateurs do more to take advantage of this? Beats me, but it does offer a chance for you to capture your increased share of the market. A birthday program can be executed through our automated e-mail marketing programs. You simply plug in the birthday and e-mail address of your members, and a secure and nicely designed email is sent to them at a time you determine in advance. The software knows who and when to send the e-mail to and also tracks view rates for reporting that allows you to know how well your program is working. You can also have the e-mail include a redemption code that will allow you to track what percentage of the emails are bringing in guests and calculate a return on investment. Recent research has shown that retention based e-mail marketing is 300 to 400 percent higher than traditional vehicles such as direct mail and faxes. It s a great way to communicate and manage your places birthday program.
The restaurant industry has been conditioned to believe that only traditional marketing efforts can be applied to grow sales because it s what everyone else is doing. Fact is, the restaurant industry is getting more competitive and will continue to do so. In the face of increased competition, the most effective strategy is to differentiate your restaurant from the others and create excitement in a way that reinforces your positioning strategy. Again, restaurant promotions are only gimmicky if they are created that way, it is entirely possible to execute these restaurant promotions in a way that is completely in alignment with the image of your restaurant no matter how exclusive.
Remember, differentiation and exciting tactics like the ones described above are particularly potent for your food and beverage operations. Smart marketing is best achieved through non-traditional techniques that are executed in.
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Nutrition and Weight Loss Answers: Can Omega-3's improve my sex life?
Posted on July 10th, 2011 by admin
Press Kit
Can Omega-3′s improve my sex life?
There are two routes by which omega-3′s might help your sex life. The first has to do with circulation, the second has to do with mood.
If circulation is compromised, that means blood has trouble getting both to your heart and to your nether regions. That’s why there’s such a well-known connection between erectile dysfunction and heart disease. The connecting link is circulation.
The perceived worth of the services you offer can be upgraded by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your local company to the international stage.
Omega-3′s can improve circulation. And while all sexual symptoms are obviously not caused by circulatory problems alone, they may be a big part of sexual problems for a lot of people, so omega-3′s are definitely a “pro-sex” supplement!
Then there’s mood, where the connection to good sex is even more dramatic. Omega-3 levels are seriously depressed (forgive the pun) in depressed people and population studies show that people eating large amounts of fish (omega-3′s) have low rates of major depression. Omega-3 fats are an absolutely critical part of the structure of the brain, and the brain requires them to function well. French scientists have demonstrated that rats who don’t have enough omega-3 fatty acids have brain chemistry consistent with human models of depression. Omega-3′s are incorporated into the cell membranes, making it easier for feel good neurotransmitters like serotonin and dopamine to get in. And fish oil has been shown in research to significantly help the depressive symptoms in bipolar patients.
It’s pretty hard to be orgasmic if youre depressed, doubly so if youre suffering from poor circulation. Since both these conditions can be helped by omega-3s- it makes sense that they could improve your sex life. (For my favorite brands of omega-3 supplements, see the SHOPPING link for vitamins and supplements at the top of my website)
While you’re at it, you might want to increase your protein, zinc and magnesium (increases free testosterone), and score some high-cocoa dark chocolate. Chocolate contains PEA (phenethylamine) also known as the “love chemical” because it releases endorphins in the brain. It also raises dopamine, a neurochemical known to be elevated when you’re in love.
And don’t forget the greatest aphrodisiac of all- a loving partner who youre crazy about.
It helps if she or he also thinks you’re the hottest thing on the planet.
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Jonny Bowden
Jonny Bowden, PhD, C.N.S. is a nationally known expert on weight loss and nutrition and is the author of several best-sellers.
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How can I improve my graphic design skills?
Posted on June 15th, 2011 by admin
Zardin said: 10-09-200910:00 AM
Originally Posted by cenerino54
thanks very much , actually now I am going to get some drawing classes as I want to get better at it. What do you suggest to learn to draw , maybe painting the most?
The perceived worth of the services you offer can be upgraded by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your local business to the national stage.
thx
Draw anything and everything to get used to different shapes and so on. And what jonze said, buy a book.
markclub said: 10-09-200912:26 PM
It’s just easy to learn especially if you are really dedicated to learn those skills.
Try to look at some tutorials. Explore all the graphics tools such as Adobe photoshop.
Also start from free hand drawing. Concentrate on the things that you really want to draw.
Also check on this – exploreadultlearning.co.uk/improving-graphic-design-skills-work.html
Last edited by blueocto; 10-09-2009 at 01:10 PM. Reason: no spammy links
ehsan11 said: 12-09-200912:29 PM
Hi man,
If you talk about graphics, one name has came the name is Adobe Photo shop, or simply Photo shop, is a graphics editing program also known as a DPP, Desktop Publishing Program developed and published by Adobe Systems. It is the current and primary market leader for commercial bitmap and image manipulation, and is the flagship product of Adobe Systems. It has been described as “an industry standard for graphics professionals and was one of the early “killer applications” on the PC. I also operated this. I like it.I know many think in this site. So thanks for hem who open this site.
Thank you
jayacab said: 24-09-200905:38 PM
Hello,
Photoshop is a great tool and it will take time to master it. I suggest you start by watching video tutorials. try “photoshop tricks” in youtube you will see that there are other “buttons” or options that you havent tried yet..
You can also read different tutorials. try “photoshop tutorials” in google.
btw, Are you going to use photoshop on creating websites? if you do then may I also recommend that you see portfolios of web design companies. A good place to start is istarwebsolutions.com
Good luck!
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Website Critique – How can I improve traffic on my site …
Posted on May 15th, 2011 by admin
The perceived value of your company can be upgraded by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your home company to the international stage.
6/17/2006 at 10:48 PM
Aahnia,
the comments are very good already. Be sure to check your pages in Netscape and Firefox. http://www.fatbars.tv/training.html is cut off after “Exams Only” and I cannot read the remainder of the page. There is also a lot of empty space at the bottom of the pages in Firefox. There are similar issues on other pages.
I agree with Kathleen about checking for grammatical errors. Have you fed your brain today, instead of “Have you feed your brain today,” etc. Who is your target audience for this site?
Your opening page does need to describe what you provide in an easy-to-undersand format. I was browsing and I guess you are a company who also provides services for the National Geographic Channel and the Hallmark Channel along with providing courses? Serving Post? I feel like I am missing something. This site confuses me.
At the very least, I think if you reorganized the categories into groups, and have fewer buttons on the pages, it might make things a bit easier to navigate. For instance, your contact the chef, serving post, and the location seem like they could fit in a company profile category. You can use dynamic buttons that will “pop out” with the next level item, and that will cut down the number of main categories without adding extra clicks.
I really dig the brain graphic (even though it is quite large), but skoobie is right, you need to move your logo to the top left, and consider chopping that graphic up into smaller pieces to help it load faster. Don’t forget to fix the “have you fed your brain today” line. …
Best Wishes,