Posts Tagged ‘sales’
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www.rypmarketing.com/conversion-optimization.html
Posted on May 19th, 2012 by admin
We Can Help You Get More Leads & Sales From Your Existing Website Traffic
Results We Have Achieved:
Our conversion optimization services can help improve your website conversion rate by 300% or more! (Even if your site already has a “good” conversion rate!)
The perceived worth of the services you offer can be increased by making your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your local business to the national stage.
Getting tons of traffic to your website is great, but getting tons of conversions and profits is way better! That is exactly what conversion optimization is all about – maximizing the number of your website visitors that convert to sales/leads. More leads and sales, of course, mean more profits.
Why your website needs conversion optimization:
More Leads/Sales – a higher conversion rate means that you get more sales and leads from your existing website traffic. Think about it…that means you can get more sales without spending one cent more on advertising!
Decreased Cost – raising your conversion rate means you spend less advertising money for each lead or sale you get.
More Profit – more leads or sales and decreased costs add up to more profits! Whether you have an ecommerce site, landing page for lead generation, or other type of website, improved conversions means increased profits.
5 Ways RYP Marketing Can Help Raise Your Website Conversion Rate:
Improve your website usability. If your ecommerce website is not easy to use, visitors will either be unable to purchase, may purchase less, or they may leave your website in frustration to buy from your competitor. We can help make your website intuitive and easy-to-use for your website visitors, resulting in more conversions and higher profits for you.
Improve your sales copy. If your website copy does not clearly and compellingly present the benefits of your company/products/services, then your site visitors will be unmotivated, unconvinced, and unlikely to convert. We can craft compelling sales copy for your website that will encourage and entice your site visitors to convert.
Tweak your conversion funnel. Every single step that your website visitors take, from when they enter your website to when they make a purchase or submit a lead form, is important. We can analyze your conversion funnel and make improvements to increase conversion rate.
Multi-variate testing. The most sure-fire way to increase conversion rates is to religiously test every important element in your conversion funnel – everything from headlines to buttons to page layout. RYP Marketing can setup and manage a multi-variate split-testing campaign for your website that will continually work to improve your website conversion rate.
Improve website design. RYP Marketing’s expert designers can work to improve your site design to better communicate your message to your site visitors.
How much does it cost?
Our conversion optimization packages (including analysis, strategy, copywriting, design, and split test implementation) start at $1,000 for individual landing pages and $2,000 for websites. Contact us using the form below for a custom quote.
Conversion Optimization Case Study:
www.taigoji.com
This weight loss ecommerce site had a 1.06% sale conversion rate before we started conversion optimization. We implemented improved page elements, alternate sales copy, and split tested headlines and other important page elements. The website currently boasts a 3.08% sale conversion rate and is much more profitable than it was when we started! This is what we call successful marketing – marketing that raises your profits!
Get started with conversion optimization and start increasing your profits. Call us at 888-293-5649 or fill out the quote request form below.
Request a quote
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Website Conversion Rate Optimization Services | Increase …
Posted on May 19th, 2012 by admin
We Can Help You Get More Leads & Sales From Your Existing Website Traffic
Results We Have Achieved:
Our conversion optimization services can help improve your website conversion rate by 300% or more! (Even if your site already has a “good” conversion rate!)
The perceived worth of the services you offer can be increased by making your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your home company to the national stage.
Getting tons of traffic to your website is great, but getting tons of conversions and profits is way better! That is exactly what conversion optimization is all about – maximizing the number of your website visitors that convert to sales/leads. More leads and sales, of course, mean more profits.
Why your website needs conversion optimization:
More Leads/Sales – a higher conversion rate means that you get more sales and leads from your existing website traffic. Think about it…that means you can get more sales without spending one cent more on advertising!
Decreased Cost – raising your conversion rate means you spend less advertising money for each lead or sale you get.
More Profit – more leads or sales and decreased costs add up to more profits! Whether you have an ecommerce site, landing page for lead generation, or other type of website, improved conversions means increased profits.
5 Ways RYP Marketing Can Help Raise Your Website Conversion Rate:
Improve your website usability. If your ecommerce website is not easy to use, visitors will either be unable to purchase, may purchase less, or they may leave your website in frustration to buy from your competitor. We can help make your website intuitive and easy-to-use for your website visitors, resulting in more conversions and higher profits for you.
Improve your sales copy. If your website copy does not clearly and compellingly present the benefits of your company/products/services, then your site visitors will be unmotivated, unconvinced, and unlikely to convert. We can craft compelling sales copy for your website that will encourage and entice your site visitors to convert.
Tweak your conversion funnel. Every single step that your website visitors take, from when they enter your website to when they make a purchase or submit a lead form, is important. We can analyze your conversion funnel and make improvements to increase conversion rate.
Multi-variate testing. The most sure-fire way to increase conversion rates is to religiously test every important element in your conversion funnel – everything from headlines to buttons to page layout. RYP Marketing can setup and manage a multi-variate split-testing campaign for your website that will continually work to improve your website conversion rate.
Improve website design. RYP Marketing’s expert designers can work to improve your site design to better communicate your message to your site visitors.
How much does it cost?
Our conversion optimization packages (including analysis, strategy, copywriting, design, and split test implementation) start at $1,000 for individual landing pages and $2,000 for websites. Contact us using the form below for a custom quote.
Conversion Optimization Case Study:
www.taigoji.com
This weight loss ecommerce site had a 1.06% sale conversion rate before we started conversion optimization. We implemented improved page elements, alternate sales copy, and split tested headlines and other important page elements. The website currently boasts a 3.08% sale conversion rate and is much more profitable than it was when we started! This is what we call successful marketing – marketing that raises your profits!
Get started with conversion optimization and start increasing your profits. Call us at 888-293-5649 or fill out the quote request form below.
Request a quote
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Red League Media – Driving Traffic and Creating Sales Through …
Posted on April 9th, 2012 by admin
Global Web Presence
Our own network of consumer review, voucher code and business directory websites stretches right around the globe.
Online Solutions for Businesses
No matter how large or small your business is, we have solutions to meet your digital requirements.
Do you have an option for your to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services inside Australia.
Free Quote
Bring your business’s digital needs to us and make use of our free, no obligation quote service.
Digital Marketing
Present your company to a whole new online audience through our network of established sites that already generate hundreds of sales every day.
Read more
Web Development
If you’re looking a new web presence, the creative spark we bring will enhance the appeal of your business and make it stand out from the crowd.
Read more
Search Engine Optimisation
Our advanced knowledge and expertise ensures we build stable and secure solutions for your business to increase traffic to your sites.
Read more
Don’t join them, beat them!
We help companies find creative ways of engaging with their clients, making a real impact on the appeal and profitability of their business.
As more and more businesses join this rapidly evolving market place, we help you find solutions to keep you ahead of the game and to make you stand out from the crowd.
Whether you wish to take advantage of our existing network of sites which produce hundreds of sales each day, or whether you need an new web presence developing for your business, we have a solution to suit you.
You bring the demands and we’ll bring the know how.
Our purpose is to ensure that your expectations are always exceeded.
Thanks to all at Red League Media for your hard work, professionalism and
dedication. We have exceeded our sales target thanks to the effective website
and digital marketing programme you helped us to install.
Why Red League Media?
We have the skills and the experience to meet the needs of any sized business.
We won’t baffle you with jargon. We believe in being open and honest and not hiding behind confusing technical terms.
Latest Stores Added
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How to Build Your Business Using Simple But
Posted on March 3rd, 2012 by admin
Basic PLUS Author | 17 Articles
Joined: November 25, 2005
How to Build Your Business Using Simple But Effective Ideas For Driving Traffic to a Website!
By Gley Yahya
Targeted Traffic is the lifeblood of any businesses willing to succeed. Without steady streams of visitors to your sales page, there is absolutely no way that it can make sales. Without targeted traffic your web site is dead. No matter how attractive is your web design or how good is your sales copy. Only real visitors will make your business live.
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a toll free services within Australia.
If you don’t advertise your business no one will see your website, and the odds of financial success are near to zero!
Business advertising is a long-term process of building recognition and trust with the public. Thus, you need to create an advertising and marketing plan that will define your practice. Chances are you don’t need money to advertise your business effectively. Don’t get me wrong; using paid advertising is a good way to bring results in a short time. But, if you are like me and so many other home business owners with small or no advertising budget you can find and use proven to work ideas for driving traffic to a website for FREE!
The chances for getting free advertising for your product are limited only by your own imagination. There are so many effective ideas for driving traffic to a website you can use to promote your business without cost that that result in consistent and significant sales growth and success.
1 – Marketing your business through your own expertise
Is a certain way to earn confidence and loyalty from your customers and to establish yourself as an expert in your field. If you secure a standing as a source of knowledge in your area of expertise, you’ll build a steady stream of targeted traffic to your business for many years to come.
- Articles marketing or as known also Bum marketing…
Hands down, this is the best ideas for driving traffic to a website of all and it will take you to levels you never thought you would reach.
Write articles relative to your particular expertise and post them on your website. Make them free and easily accessible. Submit them to all the publications, articles directories and other means dealing in the distribution of related information. In other words, become your own publicity and sales promotions writer. Don’t forget to write a compelling “About Author” bio in your articles to direct readers to your blog, sales page, or more information.
- Write a book about your expertise
Books offer another advantage to reach specific populations to present yourself as an expert. By writing a book about your field of expertise, you improve your credibility not only you’re your readers and potential clients, but also with media organizations as well.
Journalists are always looking to be the first to report on a topic of interest to their readers, or to present a new aspect of a hot trend. They often seek authors of books on those topics to quote in their articles. Your potential customers may be more easily enticed if they see that you’re knowledgeable enough in your field to put a book together on the topic and that Journalists trust you to be a valid source.
2 – radio and television media.
What other method is best to spread the world other than TV and radio. Many TV and radio stations feature issue-oriented programming every day. They are constantly looking for exciting topics and guests for news stories, interview programs, and editorials. Actually, this is much easier to create than most people realize. Always mail your press releases to TV and radio stations. Write letters to producers of these programs, then follow up an in-person visits or telephone calls. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program, perhaps even saving them time and money.
3 – Free bulletin boards
Other ideas for driving traffic to a website or very inexpensive exposure include the posting of advertising circulars on all free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don’t discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekend. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.
The trick here, of course, is to send traffic to your sales pages or to get them to call you to convert a large percentage of them, into sales.
So, make sure to include easy ways for potential clients to visit your website, or to contact you. Use a byline on every article; ad, press release, etc. don’t assume that your readers know who wrote them. Use your business card on your offline advertisement. Don’t forget to include your business information such as your website URL, your phone number, your email address, etc.
As mentioned at the beginning of this article, it’s just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.
All the traffic in the world won’t help you if your potential customers are leaving because your website fails to meet their basic needs. Or, if your sales letter is like most people’s sale letters boring, no prospect will take the time to read. So, make sure your sales page is personal, persuasive, and professional to convert traffic into sales.
Want to write more effective Sales Letters and Ads quickly and easily? If so, Subscribe to Gley Yahya’s FREE eMail Course which provides tips for writing killer ad copy that sells!
Get Involved
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Increase Sales of Your Online Business Traffic Generation and …
Posted on February 27th, 2012 by admin
website promotion
On Wall Street, financial investors speak of CEOs improving their companies top line by increasing sales volume or their bottom line by reducing their expenses to expand the margins from their current sales volume.
For online businesses a similar top line bottom line approach should be taken by business owners determining where to direct their improvement efforts.
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
Defining Top-Line versus Bottom-Line
An online business improves its top line by increasing the number of unique visitors to its website or its bottom line by increasing its visitor-to-sale or visitor-to-lead conversion rates.
Let me illustrate.
After an online business establishes its performance metrics, it is able to predict with confidence the expected results from its visitor traffic. For example, an online businesss performance metrics may show that for every 1,000 visitors received, 15 sales are completed a sales conversion rate of 1.5 percent.
With this understanding, the business can increase its top line growth by driving more visitors to its website. For example, if the business invests money in traffic generation efforts to increase visitor traffic from 1,000 to 10,000, 150 sales will be achieved from the 1.5 percent sales conversion rate a ten times growth rate.
Top-Line Improvements Focuses on Traffic Generation
What are traffic generation efforts?
In brief, traffic generation efforts are ways an online business attracts visitors to its website. They may include online efforts such as search engine optimization, pay-per-click search engines, affiliate marketing, email campaigns, and media or offline ones such as direct mail, television, radio, and public relations.
On the other hand, the business may decide to spend its money on improving its bottom line by concentrating efforts on website conversion strategies.
For example, if the above online business invests money in website conversion strategies to increase its sales conversion rate from 1.5 percent to 2 percent, then for the same 1,000 visitors, sales will increase from 15 to 20 a 25 percent increase.
Bottom-Line Increases Focus on Website Conversion Strategies
So what are website conversion strategies?
Web site conversion strategies are website design changes that connect with your visitor’s wants and persuade them to take action to achieve your goals as well as theirs. There are endless strategies to increase your bottom line, although some have greater significance than others.
Depending on your type of online business, different strategies may achieve greater results for your website and offer greater relevancy for your visitors.
If you manage a consumer or business product website, then website conversion strategies that focus on reducing shopping cart abandonment may provide the greatest website conversion improvement. While a service businesss lead generation website will find improvement from website conversion strategies focused on contact us form completion.
On the next page, Kevin Gold provides details on how to implement website conversion strategies and how to decide whether focusing on traffic generation or website conversion strategies will increase your online business’s sales the most. Click to continue reading.
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How to Build Your Business Using Simple But Effective Ideas For Driving …
Posted on October 8th, 2011 by admin
Basic PLUS Author | 17 Articles
Joined: November 25, 2005
Was this article helpful? 0 0
How to Build Your Business Using Simple But Effective Ideas For Driving Traffic to a Website!
By Gley Yahya
Targeted Traffic is the lifeblood of any businesses willing to succeed. Without steady streams of visitors to your sales page, there is absolutely no way that it can make sales. Without targeted traffic your web site is dead. No matter how attractive is your web design or how good is your sales copy. Only real visitors will make your business live.
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services within Australia.
If you don’t advertise your business no one will see your website, and the odds of financial success are near to zero!
Business advertising is a long-term process of building recognition and trust with the public. Thus, you need to create an advertising and marketing plan that will define your practice. Chances are you don’t need money to advertise your business effectively. Don’t get me wrong; using paid advertising is a good way to bring results in a short time. But, if you are like me and so many other home business owners with small or no advertising budget you can find and use proven to work ideas for driving traffic to a website for FREE!
The chances for getting free advertising for your product are limited only by your own imagination. There are so many effective ideas for driving traffic to a website you can use to promote your business without cost that that result in consistent and significant sales growth and success.
1 – Marketing your business through your own expertise
Is a certain way to earn confidence and loyalty from your customers and to establish yourself as an expert in your field. If you secure a standing as a source of knowledge in your area of expertise, you’ll build a steady stream of targeted traffic to your business for many years to come.
- Articles marketing or as known also Bum marketing…
Hands down, this is the best ideas for driving traffic to a website of all and it will take you to levels you never thought you would reach.
Write articles relative to your particular expertise and post them on your website. Make them free and easily accessible. Submit them to all the publications, articles directories and other means dealing in the distribution of related information. In other words, become your own publicity and sales promotions writer. Don’t forget to write a compelling “About Author” bio in your articles to direct readers to your blog, sales page, or more information.
- Write a book about your expertise
Books offer another advantage to reach specific populations to present yourself as an expert. By writing a book about your field of expertise, you improve your credibility not only you’re your readers and potential clients, but also with media organizations as well.
Journalists are always looking to be the first to report on a topic of interest to their readers, or to present a new aspect of a hot trend. They often seek authors of books on those topics to quote in their articles. Your potential customers may be more easily enticed if they see that you’re knowledgeable enough in your field to put a book together on the topic and that Journalists trust you to be a valid source.
2 – radio and television media.
What other method is best to spread the world other than TV and radio. Many TV and radio stations feature issue-oriented programming every day. They are constantly looking for exciting topics and guests for news stories, interview programs, and editorials. Actually, this is much easier to create than most people realize. Always mail your press releases to TV and radio stations. Write letters to producers of these programs, then follow up an in-person visits or telephone calls. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program, perhaps even saving them time and money.
3 – Free bulletin boards
Other ideas for driving traffic to a website or very inexpensive exposure include the posting of advertising circulars on all free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don’t discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekend. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.
The trick here, of course, is to send traffic to your sales pages or to get them to call you to convert a large percentage of them, into sales.
So, make sure to include easy ways for potential clients to visit your website, or to contact you. Use a byline on every article; ad, press release, etc. don’t assume that your readers know who wrote them. Use your business card on your offline advertisement. Don’t forget to include your business information such as your website URL, your phone number, your email address, etc.
As mentioned at the beginning of this article, it’s just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.
All the traffic in the world won’t help you if your potential customers are leaving because your website fails to meet their basic needs. Or, if your sales letter is like most people’s sale letters boring, no prospect will take the time to read. So, make sure your sales page is personal, persuasive, and professional to convert traffic into sales.
Want to write more effective Sales Letters and Ads quickly and easily? If so, Subscribe to Gley Yahya’s FREE eMail Course which provides tips for writing killer ad copy that sells!
Did you find this article helpful? 0 0
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Lead Submission Rate from Dealer Website – Discussion | DrivingSales
Posted on August 21st, 2011 by admin
Lead Submission Rate from Dealer Website
by Erin Zaborac about 3 months ago
I’m looking for any real data or studies on what percentage of unique visitors from your website submit an email lead or call the dealership. It’s easy to through out percentages but does anyone have any metrics showing an industry average?
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
Reply
by Jim Bell about 3 months ago
I have never seen industry averages on this and would be interested to see it. I know that David Kain says that you should have a conversion of 2-4% for sales and 7-10% for service. This includes trackable calls, i-leads, service appts, and chats. I know that I run right about 3.5%-4% each month just on the sales end of things vs. unique visitors.
Reply
by Dennis Galbraith about 3 months ago
Erin, you are certainly asking the right question. The answer varies based on where you are and what you sell. Here is how you can get the very best answers to your question at no charge:
The VisiCogn Insite application from Dataium tracks the Lead to Visitor ratio and allows you to compare the results to other dealers nationally, in your DMA, or those selling the same brand. These comparisons are much more valuable than convenience samples. The application is $99/mo, but you can obtain it free of charge by using the passcode available at http://20GroupTraining.com . The registration site for the application is http://www.visicogn.com/insite/registration.cfm
Reply
by Dennis Galbraith about 3 months ago
Meant to mention that this solution only applies for lead forms, not phone calls or chats. Nonetheless, it is the best source of free benchmarks I am aware of for this portion of problem.
Reply
by MIchael Speigl about 3 months ago
We also convert between 3.5% – 4.4%. We are in the process of looking for a new website provider and it seems like every provider we talk to converts at 7-9%. I will believe it when I see it.
Reply
by Jim Bell about 3 months ago
Michael…do you just track for sales, or for fixed ops also? I know that last year we were right at 11% for both sales and fixed ops. I track anything that is trackable and count it.
by MIchael Speigl about 3 months ago
Sales only.
by Erin Zaborac about 3 months ago
Thanks for the great feedback everyone!
Reply
by Bryan Armstrong about 3 months ago
I am currently at 12% overall but only 2.3% for sales. Part of the problem is that it is hard to get proper data from Cobalt and they DO count Google Places as part of their impressions from what I can tell which is total B.S. as it puts their numbers at approx. 18% and they don’t seperate sales/service nor control my Places page.
Oh well, guess I can go cheat at Golf every day and look good but never get any better too…
I was at 9% with my VinSolutions site at the Toyota store for sales and tracked EVERYTHING. Customized landing pages and their VinLens product helped a lot.
Another alternative if your not a Google analytics pro is either Hubspot or Reachcast which can both dramatically improve your presence as well as integrate accurate reporting.
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Driving Sales With Compensation Management
Posted on July 14th, 2011 by admin
Part of the ECT News Network
12/20/07 4:00 AM PT
Beyond increasing the bottom line, companies are also pressured to attract and retain top sales talent. Difficult or complex plans might hinder recruitment efforts. Plans that require a higher level of effort than expected to achieve the baseline payments will result in elevated attrition, leading to a vicious cycle of endless recruitment.
Do you have the ability for your to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
Is Your eCommerce Site Ready to Take on the World?
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Incentive compensation is often the first place where management makes adjustments in efforts to improve sales productivity. Many organizations have departed from the straight commission model in favor of plans that prompt the sales force to target high-profit deals.
However, when a salesperson is paid a flat percentage of top-line revenue, it is easy to project what the commission check will be and plan accordingly. Straight commission plans are also less burdensome for the back-office staff to administer. More complex plans require process adjustments, often provided for in the form of a sales compensation management solution.
In the recent Aberdeen Group benchmark report, “Sales Effectiveness: Getting Sales Back to Selling,” 60 percent of Best-in-Class companies surveyed indicated that they currently use an incentive compensation management solution. Nearly half of all companies are tying compensation to performance metrics, as shown in a survey for an upcoming benchmark report on sales and marketing alignment.
In the broader context of Aberdeen’s “Incentive Compensation Management: Aligning Compensation with Business Goals” study, 76 percent of companies surveyed were able to give performance feedback to employees. Effectively managing incentive compensation benefits both the sales force and the support groups responsible for plan administration. An upcoming Aberdeen study will provide companies with insight to how Best-in-Class companies improve sales productivity and reduce time spent on back-end processing.
Compensation = Motivation
Compensation is near and dear to every sales person’s heart. Though some may be motivated by the glory of being number one or surpassing quota, the bottom line is the money in their pocket. Companies need to motivate the sales force to drive sales and market share in line with overall goals. This can present the challenge of complex incentive plans requiring weeks of tracking down data and performing calculations. During this time, the sales force has little insight into how much they can expect in their commission check.
Aberdeen’s hypothesis is that the predominant pressure driving compensation management is the need to increase sales productivity. The straight commission model is rigid, providing no means for reducing the cost per sale. Implementing a plan tailored to specific business drivers can help, but it requires clear performance goals and a formalized process for calculating incentive payments. Companies must design plans that have an accretive effect on operating margins.
Beyond increasing the bottom line, companies are also pressured to attract and retain top sales talent. Difficult or complex plans might hinder recruitment efforts. Plans that require a higher level of effort than expected to achieve the baseline payments will result in elevated attrition, leading to a vicious cycle of endless recruitment.
Aberdeen’s hypothesis is that Best-in-Class companies will provide scenario-building and forecasting to their sales force, as well as conducting performance reviews regularly. This will give clear direction to achieve both quantitative results in the form of compensation as well as qualitative results that follow glowing performance reviews, such as a lucrative account package.
The Role of Risk and Compliance
More stringent regulatory requirements dictate consistently designed incentive programs and a secure location for storing the payment records. Industry and governmental regulations require documentation both of plan approval and acceptance as well as payment calculation and audit history. With offline documents and spreadsheets, this task is difficult if not impossible. Aberdeen predicts that research will reveal this as another driver behind compensation management solution adoption.
Minimizing nonselling time is a priority for Best-in-Class companies recently surveyed by Aberdeen. Reducing the need for shadow accounting can reclaim many hours for revenue-producing tasks. An effective reporting tool that shows reps the sales comprising their past commission checks will accomplish this, as well as relieving managers and administrative staff of the duty of tracking down answers to commission questions.
In addition to the strategies mentioned above, sales organizations may also turn to sales contest and noncash reward programs as a way to motivate specific selling behaviors. Contests can quickly motivate reps to sell a lagging product or service, and can be turned on and off as needed. Again, companies need to formalize these processes and track for tax and audit purposes.
Required Actions
Aberdeen’s research will test whether technology should be deployed to manage incentive compensation payments. We anticipate that a combination of strategic actions and new technologies can be used to extend or augment CRM, sales force automation (SFA) or other customer management systems that are already in place, as well as integrating with existing payroll and human resource systems. These actions include:
Automate incentive compensation plan creation and maintenance. Plan automation reduces the burden on sales and administrative staff, and provides flexibility to adjust to changing business drivers.
Align performance targets with business objectives. Incentive compensation management solutions provide the ability to track metrics and utilize in payment calculations more effectively than spreadsheets. The sky is the limit, but sales still needs to understand how to achieve the highest payout.
Provide reporting and forecasting to the sales force. Not only will it reduce nonselling time, but individuals will have a better understanding of how to maximize their own bottom line.
Maintain consistent, detailed records. Industry and government regulations require audit trails and documentation.
Take the survey here to benchmark your organization’s sales compensation management performance against Best-in-Class.
Gretchen Duhaime is a senior research analyst in the customer management technology practice at the Aberdeen Group. Her research focuses on sales effectiveness. She can be reached at gretchen.duhaime@aberdeen.com .
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Internet Strategy & Sales Training, DRIVING REVENUE!
Posted on June 26th, 2011 by admin
Internet Strategy & Sales Training, DRIVING REVENUE!
Brain Swell Media is an industry leading sales training and internet strategy company. Since 1996, we have been offering affordable help to publishing companies and business owners. From ad sales training to social media strategies, we are here to help. Brain Swell Media offers a FREE 45 minute consultation to get you started on the path to success. This is not a sales pitch… this is real advice with real ideas to get your wheels turning! Reach out to us now! Click here . Or call, (803) 867-3769.
Do you have an option for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 services are a free call within Australia.
Brain Swell Media is also a leader in online strategic sales coaching/training for publishers and sales teams looking for success in the online revenue space. Do you have a great Web site that makes no money? Brain Swell Media has a passion and focus for small to medium-sized companies and we can help you grow revenue fast.
The people of Brain Swell Media are a part of our clients daily success.
Contact us today for your FREE 45 minute consultation! Click here . Or call, (803) 867-3769.
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AutoNation: GM, Ford, Chrysler driving up sales – Feb. 3, 2011
Posted on June 23rd, 2011 by admin
Small Business
AutoNation: GM, Ford, Chrysler driving up sales
AutoNation executives credited improvements in domestic automaker’s line-ups, including products like the redesigned Jeep Grand Cherokee, with helping to boost sales. By Peter Valdes-Dapena , senior writerFebruary 3, 2011: 2:45 PM ET
Do you have an option for your clients to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a free call within Australia.
Follow Peter on Twitter: @PeterDrives
NEW YORK (CNNMoney) — American cars took the lead in boosting sales last year at AutoNation, the country’s largest network of auto dealers.
While AutoNation’s car sales were up overall in 2010, they rose most sharply at dealerships selling Ford, General Motors and Chrysler products.
Print
“With the events of the past couple of years, consumers have come to understand that the domestics have a better offering,” AutoNation chief executive Mike Jackson said.
New car sales were up 15% overall, compared to the same period in 2009, at AutoNation’s 206 dealerships in the fourth quarter but 24% at those selling Detroit brands.
AutoNation’s overall revenue, including sales, service and parts at all of its dealerships, rose 17% last year compared to 2009. Auto sales have risen across the industry this year.
Improved products weren’t the sole reason that customers preferred dealerships selling domestic cars, Jackson said.
0:00 /5:20 U.S. cars are back in style
Ford Motor Co., in particular, benefited from the financial crisis that sent GM and Chrysler into government-backed bankruptcies.
Customers began coming into Ford dealerships, Jackson said, largely to show support for the lone domestic automaker that hadn’t taken bailout money. But Jackson also credited Ford’s improved line-up with making sales.
“We had people coming into Ford and Ford was there with great products,” Jackson said.
Toyota’s problems with recalls and reports of unintended acceleration also helped. Concerned consumers began looking harder at competing brands, Jackson said.
While Toyota’s troubles may have gotten consumer’s looking, Jackson said it was the improved products that actually closed the deals.
“Our Chrysler business is up 44% in the month of January,” Jackson said.
For that, he credits Chrysler’s recent revamping of its model line-up . While only a couple of models — the Jeep Grand Cherokee and Dodge Durango SUVs — are really new, most Chrysler, Dodge and Jeep models received significant makeovers.
Those types of substantial “mid-cycle” makeovers — big changes made without waiting for a complete model redesign — are rarely done in the auto industry, Jackson said, because they’re considered inefficient. But Chrysler CEO Sergio Marchnionne recognized the need to act quickly to salvage a model line-up that wasn’t competing.
“Chrysler’s back in the game,” Jackson said.
General Motors, likewise, has capitalized on a new car market that’s in transition. While GM’s incentive spending rose last month, AutoNation president Mike Maroone said he isn’t concerned that GM is falling back into its former bad habit of driving sales with rebates.
With the help of former executive Bob Lutz, GM got its product development process on track, Jackson said.
“Bob Lutz blew up that process and developed a new way to build cars at GM,” Jackson said.
Jackson isn’t worried about the automaker losing its touch now.
“I think the change at GM is absolutely systemic,” he said.
GM’s decision to begin selling the Chevrolet Volt electric car in all 50 states by the end of this year will help the automaker’s overall sales, Maroone said. While GM may sell only a handful of Volts, the car’s mere presence in a showroom draws in customers who are then exposed to other cars in the line-up.
“People are very excited to see it,” Maroone said of the Volt, “When they drive the car they are very excited.”