Posts Tagged ‘visitors’
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Cookies: How to Improve Your Website AND Learn From Your Visitors
Posted on April 6th, 2012 by admin
Cookies: How to Improve Your Website AND Learn From Your Visitors
by Steve Nash
Question: How can you improve your visitors’ experience of your website AND at the same time learn how to improve your website (or learn how to increase sales)?
The perceived value of the services you offer can be upgraded by chaging the perception of your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your home company to the national stage.
Answer: cookies
Cookies? Yes. Let me explain…
=> COOKIES EXPLAINED
A “cookie” is simply a small piece of text information which a web server stores temporarily with your web visitor’s browser. (Note: cookies are *not* programs.) This means your visitor’s browser remembers some specific information which the web server can later retrieve.
So cookies simply allow your site to store information on your visitor’s computer for later retrieval.
A basic example of a cookie in action can be found here – http://members.rediff.com/lc/cookies.htm
Another example is the “online shopping mall” that uses cookies to add items to a user’s “shopping cart” as they browse. And I use cookies on my own website to make sure a pop-up window loads ONCE ONLY ( http://www.shoptour.co.uk/webmaster.shtml ).
=> WHY YOUR WEBSITE SHOULD USE COOKIES
Basically, cookies allow you to improve a site visitor’s experience of your website. I’ve listed a few examples to show how this can be achieved:
* Cookies can store visitor preferences. This means you can present customised information to your visitor, as per their own requirements. (This is how portal sites like MSN work.)
* Cookies can pre-fill form fields for your visitor.
* Cookies can automatically login visitors to your site
* Cookies can provide visitor statistics and therefore help you understand your visitor’s needs. Cookies can provide site metrics like unique visitors, average number of page-views, percentage of repeat visitors, et cetera. And cookie-generated statistics are much more accurate than using log files.
(Do remember though, that people sometimes share computers; some browsers are set to reject cookies; AND cookies can be erased.)
So not only are cookies an efficient way of keeping track of information, they also help personalise a site visitor’s experience of your site.
And that’s the point with cookies – how can *you* help your site visitor? (No, it doesn’t mean how can you invade your visitors’ privacy! The use of cookies can be abused by site owners, but this ultimately leads to cookie-blocking software being installed and used; so set your cookies cautiously!)
=> USE THIS COOKIE RESOURCE
CookieCentral is an excellent resource dedicated to all things Cookie. The site’s described as providing “information of persistent cookies, HTTP cookies, cookies with JavaScript, magic cookies, [and] maintaining state with cookies and more.”
But don’t worry if that sounds too technical for you, CookieCentral really is a great place to learn about the pros and cons of using cookies. From the concept of cookies through concerns about privacy to JavaScript and CGI demo code – you’ll find it all at CookieCentral.
=> OR VISIT THESE SITES TO LEARN ABOUT COOKIES
If you want to know more about how cookies work, then visit these sites:
http://www.howstuffworks.com/cookie1.htm http://www.pcworld.com/hereshow/article/0,aid,15352,pg,1,00.asp
=> OR JUST DO IT YOURSELF!
As ever, the web is filled with free programs and scripts that allow you to use cookies. Whether you want to use JavaScript, CGI/Perl, PHP or ASP – there are free resources that help you implement cookies on your site.
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7 Ways Google Analytics Will Improve Your Small Business Website …
Posted on March 15th, 2012 by admin
This article originally appeared at American Express OpenForum
Analytics software is essential for any online business: it helps youunderstand ways to reach your audience and drive traffic to your site.
Google Analytics is one of the easiest ways to do this, and is especially helpful for the eternally busy small business owner or the on-the-go blogger.
The perceived worth of the services you offer can be upgraded by making your company appear bigger. 1300 Number – Contact Us are the perfect way of taking your home business to the national stage.
It allows you to access both general statistics and minutiae in detailed, comprehensive reports.And of course, it includes all the basic specs, like how many visitors you’re getting, and lets you refine your information based on date range.
Here are 7 things Google Analytics will tell you about your website:
1. The Browsers and Operating Systems Your Visitors Use
Whether they’re coming from Internet Explorer or Chrome , Analytics will tell you. Your website’s report will show a breakdown of which browsers are used and how frequently, This feature is useful because sometimes web features are incompatible with certain browsers and operating systems. If a significant chunk of your visitors are using a system that doesn’t suit your website, it might be time for you to troubleshoot. Second, browser choice says a lot about your visitor base. If most of them are using a boilerplate program, like Internet Explorer or Safari , your site should be extra user-friendly and easy to navigate. Newer browsers with more bells and whistles, like Chrome, signal net-savviness.
2. What, Specifically, Isn’t Keeping People Interested
It’s good to know where your visitors are flocking, but it’s perhaps more important to know which page of your website they’re viewing when they click away to another site. Funneling resources to features that aren’t captivating users is clearly not a smart business move, and Google Analytics can help you avoid making that mistake. By showing you the Top Exit Pages of your website, the program shows you the frequency at which web visitors jump ship navigate elsewhere, all broken down by the individual pages of your site. Based on that report, you can decide whether those ill-trafficked parts of your website should be scrapped or just retooled.
3. What Exactly Draws People To Your Site
Very likely, your Google Analytics Keywords report will list a collection of words and phrases familiar to your organization as the main drivers to your site. But the rate for each of those terms, especially when cross-referenced with the feature that shows how many new visitors are logging on versus returning ones, can be substantially useful in developing a marketing strategy. If you know what’s pointing people to your site, you can work backward — explore advertising opportunities with sites that focus on related topics or, if it makes sense, gear your homepage toward the subject matter that’s drawing people in. If the point is to captivate visitors and keep them clicking around your site, this tool is a most valuable one.
4. How Many People Just Aren’t Interested At All
Your site can have all the hits in the world, but if people aren’t finding their way to your site and staying there to explore, it’s tough to foster growth online. To help you better understand how many people are coming to your site to stay, Google Analytics offers you a Bounce Rate breakdown. So what’s Bounce Rate? It’s the proportion of your website’s visitors that navigate away without clicking through to a second (or third, or fourth) page. True, you can tally that person’s visit as a hit to your site. But there’s no lasting power there, and a high Bounce Rate indicates your site isn’t making a very strong impression. Check out the ultra-useful Bounce Rate among first-time visitors, perhaps the purest form of the metric because it deals with visitors who are ostensibly entirely unfamiliar with your website.
5. How Much People Are Poking Around
The Depth of Visit function sounds a little Big Brother-esque, but it’s important for you to know how many pages people are viewing each time they head to your site. This feature shows the proportion of visitors that view one page, two pages, three pages, and so on. If typically people aren’t looking at more than one or two pages per visit, it might be time for a redesign or at least a reorganization of content.
6. Whether People are Viewing On The Go
The ubiquitousness of smartphones and tablets means you need to keep up with that technology. If a significant portion of your website’s visitors are finding you on their mobile devices, as Google Analytics can show you, you need to be sure your website is mobile-friendly and accessible. In cases where this feature shows you a sizable enough crop of visitors are seeking you out on such devices, it could be worth it for you to explore building a site specifically designed for use on them.
7. When You’ve Hit A Million Clicks
…or any other myriad benchmarks you’ve decided are important. From number of clicks and visitors to increases and decreases in traffic, the Alerts feature of Google Analytics provides you instant updates (which can be sent to your phone) to let you know when you’ve achieved them. This function could help you mark milestones, like when you finally reach that million-visitor mark, or realize you’re in the danger zone, like when the number of unique visitors drops by half.
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Call For Articles – EzineArticles.com
Posted on February 21st, 2012 by admin
http://www.ezinearticles.com/submit/
Our team made a huge investment of time to get this site completely rebuilt this month. It’s currently receiving an average of 2,200 unique visitors per day (66,000 unique visitors monthly) This guarantees that you’ll get some great exposure on this site when you submit your article.
Build relationships with your Website visitors by allowing an easy form of contacting you using Click To Call Button.
To read the EzineArticles.com editorial guidelines & tips on how to submit your articles, visit: http://ezinearticles.com/editorial-guidelines.html
This Ezine-Tip was submitted By Christopher Knight — Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/ .
Ezine-Tips for August 27, 2004
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Unique Selling Points And Call-To-Action
Posted on October 4th, 2011 by admin
Home Page > Computers > Unique Selling Points And Call-To-Action
Unique Selling Points And Call-To-Action
Posted: May 29, 2008 |Comments: 0 | Views: 617 |
When creating a website that provides a service or sells products it is essential to put a lot of thought into how to highlight the unique selling points (USP) that will make you stand out from the competition and how to clearly display your websites call-to-action (CTA), whether it be a contact button, phone number, web form or similar.
Build trust with your clients by providing an easy method of contacting you using Click To Call Button.
Highlight Your Unique Selling Points
What makes your website stand out from the crowd? If you are creating a business website, do you offer very competitive rates or prices on services and products, do you provide items that no other website stocks, can you offer tools that will help potential customers make decisions? If your website is a forum or a blog, what is the unique information you are providing for visitors, why should they register and revisit your website rather than go elsewhere?
Once you have your USP, think about how you are going to display them on your website so that they are instantly available to encourage visitors to make the bite, for example if you are offering free delivery, don’t leave it until checkout for this to be displayed, add it to the product page or even the website header. Can you target certain USP towards the most relevant pages within your website? Can you highlight your USP off-site within search engine listings or other ads?
Clearly Display your Call-to-Action
Once you have done the hard work of attracting visitors to your website who are ready to sign up to a service, purchase a product, register for your forum etc., it is important that you clearly display your CTA and make it obvious to the visitor how they should proceed. Also, make it easy for them. If they have to complete a form, make it as short as possible, don’t include unnecessary fields in the initial sign up which could be requested at a later date. Offer the option for you to call them rather than just a phone number, people can sometimes be put off be having to make the first contact unannounced.
Again display a targeted CTA for relevant webpages and make them stand out from the rest of your website design by using bigger fonts, buttons or contrasting colours. Put your CTA in a prime location above the browser fold and make it constant throughout your website so that visitors become familiar with it.
Track your Conversions
Once you have set up your webpages with your USP and the CTA, it is then important to track how well each webpage converts. Using something like Google Analytics you can track the visitors journey through to conversion (a sale, completion of contact form, registration etc.) and over time discover which combination have the highest conversion rate. Understanding these results will help you adjust webpages to maximise conversion throughout your website and help you gain knowledge for future projects. Other website statistical packages which will do the same job are available such as Index Tools, Stats Counter and Omniture.
Steven Balfour – About the Author:
Steven Balfour wrote this article for search engine optimization company Position Gold Ltd.
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How I can improve visitors to my website ?
Posted on September 21st, 2011 by admin
Join Date: Apr 2011 Posts: 175
How I can improve visitors to my website ?
We are doing regular SEO for our website with latest techniques but we want more popularity of our website please share the tips for improving the visitors.
The perceived worth of your company can be increased by making your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the international stage.
Join Date: Nov 2010 Posts: 215
Re: How I can improve visitors to my website ?
To get more visitors to your website you can do social media marketing which includes promotion on social media sites like Facebook, LinkedIn. You can create fan page, join different communities realted to your niche in facebook. You can also do micro blogging to drive more traffic.
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How I can improve visitors to my website ?
Posted on August 30th, 2011 by admin
Join Date: Mar 2011 Posts: 38
How I can improve visitors to my website ?
We are doing regular SEO for our website with latest techniques but we want more popularity of our website please share the tips for improving the visitors
The perceived value of your company can be increased by chaging the perception of your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your local business to the national stage.
Join Date: Sep 2010 Location: New Delhi Posts: 288
Re: How I can improve visitors to my website ?
Do Blog commenting, Forum Posting, SBM and SMO etc.
Join Date: Mar 2011 Posts: 67
Re: How I can improve visitors to my website ?
SEO is the best way to promote your websites and it make good branding to your websites. if you increasing traffics, to posting top classifieds, articles submission, forum posting, and mostly use social networking sites, Facebook, twitter, Digg, linked-in ,etc.. because it can make good branding visibility to your websites.
Join Date: Mar 2011 Posts: 80
Re: How I can improve visitors to my website ?
You can’t improve visitors, but you may rather increase the number of your visitors by doing some effective methods such as SMO and SEO.
Join Date: Mar 2011 Posts: 21
Re: How I can improve visitors to my website ?
High keywords ranking in SE and get links from famous social bookmarks can drive more traffic to your site.
Join Date: Mar 2011 Location: Las Vegas, Nevada Posts: 105
Re: How I can improve visitors to my website ?
You have mentioned that you have done SEO techniques to get more visitors and you want more viewers to your site. My suggestion is use social networks like facebook and twitter to more visitors. There are millions of users that these social networks have, so why don’t you use that chance to get more visitors for your site. But of course, you have to post or share interesting stuff to make them visits your site. Use some very eye catching words or phrase like freebies and promos to get their attention. But of course, don’t fool the viewers. Just post what you really meant and what your site or business can give.
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Affiliate programs any good for driving traffic for ebook sales …
Posted on July 11th, 2011 by admin
Block
For rapid traffic i would recommend Daceband. You will see the results of fast traffic in short time. Some of the low priced advertising source.
They offer 10,000 unique visitors for $10. If you get that, there is high chance that at least 200 people will be interested on your website since daceband is social networking website. It will boost your alexa rank and you will start seeing your website at compete.com. ( In a day)
Do you have an option for your customers to contact you for FREE using 1300 number and 1800 number signup? 1800 numbers are a toll free services inside Australia.
While Google Adwards you will get about 10 visitors for $10. Google Adwards statistic is that only 2 percent will stay on your website. So of an average click cost of $1, you have to spend $100 to get 2 continued visitors to your website. It is pretty expensive, while compared to daceband if you spent $100 you can get 100,000 unique visitors, from which if even 2%(2000) of them stay in continues traffic that is great advantage compared to Adwards.
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Cookies, Internet Cookie, Java Script Cookies, Computer Cookie
Posted on July 7th, 2011 by admin
More details here!
Cookies
This article explains how cookies work, and provides some simple java script cookie examples, and provides links to a few top computer cookie resources, that let you learn more. It also reveals why you should use them.
The perceived worth of the services you offer can be upgraded by chaging the perception of your company – make it appear bigger than it is. 1300 Number – Contact Us are the perfect way of taking your home company to the national stage.
How To Improve Your Website And Learn From Your Visitors Using Cookies…
Question: How can you improve your visitors’ experiences of your website, AND at the same time learn how to improve your website (or learn how to increase sales)??
Answer: use cookies
Really? Yes. Let me explain…
Cookies explained
A “cookie” is simply a small piece of text information which a web server stores temporarily with your web visitor’s browser. (Note: cookies are *not* programs.) This means your visitor’s browser remembers some specific information which the web server can later retrieve.
So they simply allow your site to store information on your visitor’s computer for later use.
A basic example can be found here – example from JSWorkshop.com
Another example is the “online shopping mall” that uses cookies to add items to a user’s “shopping cart” as they browse.
Why your website should use internet cookies
Basically, internet cookies allow you to improve a site visitor’s experience of your website. I’ve listed a few examples to show how this can be achieved. Cookies can:
Store visitor preferences. This means you can present customised information to your visitor, as per their own requirements. (This is how portal sites like MSN work.)
Pre-fill form fields for your visitor.
Automatically login visitors to your site
Provide visitor statistics and therefore help you understand your visitor’s needs.
Provide site metrics like unique visitors, average number of page-views, percentage of repeat visitors etc. And cookie-generated statistics are much more accurate than using log files.
(Do remember though, that people sometimes share computers; some browsers are set to reject cookies; and they can be erased.)
So not only are they an efficient way of keeping track of information, they also help personalise your visitors’ experiences of your site.
And that’s the point with cookies – how can you help your site visitor?
No, it doesn’t mean how can you invade your visitor’s privacy! The use of these small text files is often abused by site owners, but this ultimately leads to cookie-blocking software being installed and used; so do set them cautiously, and include a privacy statement on your site explaining your use of cookies! (See below.)
Use this computer cookie resource
CookieCentral is an excellent resource dedicated to all things Cookie. The site’s described as providing “information of persistent cookies, HTTP cookies, [java script cookies], magic cookies, [and] maintaining state with cookies and more.”
But don’t worry if that sounds too technical for you, this site really is a great place to learn about the pros and cons of using all things kookie.
From the concept of ‘em through concerns about privacy to JavaScript and CGI demo code – you’ll find it all at CookieCentral .
Just do it yourself!
As ever, the web is filled with free programs and scripts that allow you to use cookies. Whether you want to use JavaScript, CGI/Perl, PHP or ASP – there are free resources that help you implement them on your site:
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Sales, business – Crafting a Persuasive "Call to Action" on Your Site
Posted on June 20th, 2011 by admin
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One of the most important elements of your website is the “call to action.” Your site may have a compelling headline that grabs your visitors’ attention. It may have well-written sales copy, great graphics, awesome navigation, fantastic testimonials, and an unbelievable opt-in offer. But all these things aren’t going to mean squat if you don’t include a clear call to action!
Build trust with your clients by allowing an easy form of contacting you using Click To Call Button.
Take a moment to consider the purpose of your website. What is it you want people to do when they visit your site? Find out about the benefits of your product? Sign up to receive your free newsletter? Make a purchase, perhaps? Now ask yourself: Does your site tell your visitors exactly how to do these things?
Your visitors need to know what you want them to do. If you don’t tell them to purchase your product or subscribe to your free newsletter, how can you be sure they’re going to take that action? Be explicit about the actions you want your visitors to take. Your straightforwardness will have a direct impact on your sales!
The Power of Suggestion
Just in case it’s been a while since you brushed up on your marketing lingo, a call to action is a strongly worded suggestion that clearly states what action you want your visitors to take. It encourages people to take that action and tells them what will happen if they do. For example, the following phrases are all calls to action:
“Click here to subscribe!”
“Add to your shopping cart.”
“Order now to take advantage of this limited-time offer!”
It’s a good idea to include an emotionally appealing benefit in your call to action. This convinces visitors of the value of your product and encourages them to take the action. For example: “Read on to learn how you could save tens of thousands of dollars on your next home purchase.”
You want to pique people’s interest and make them believe that taking the specified action will offer them a direct benefit. After all, who wouldn’t want to save tens of thousands of dollars?
The most obvious and important call to action, of course, is the one that asks visitors to make a purchase. This is the crucial moment: asking for the order and closing the sale.
You know, it’s amazing how many people simply neglect to ask for the order. This simple oversight can be deadly for your business; in fact, studies show that you can increase your sales by at least 80 percent by clearly instructing your visitors how to make a purchase!
The call to action that asks visitors to make a purchase is the make-it-or-break-it moment. However, closing a sale is like lining up a pool shot–you don’t want to rush it!
It takes a lot of work to close the sale, which is why you can’t just skip to this point right away. Before you get there, you have to:
Emphasize the benefits of your product or service by answering the all-important customer question “What’s in it for me?”
Establish your credibility by citing credentials, including customer testimonials
Overcome objections to buy
Build value into your offer
Back up your offer with a strong guarantee
Offer valuable bonuses with the purchase
Once you’ve done all these things, then you can ask for the order. In fact, you must ask for the order at that point! Otherwise, all the great work you’ve done will be wasted.
Online entrepreneurs often make the mistake of “implying” what they want their visitors to do rather than explicitly stating it. Don’t be coy! You may wish to avoid coming across like you’re “ordering” your visitors to do something, but unless you blatantly explain what you want them to do, you’re going to see mediocre sales.
So make sure you tell your visitors exactly what you want them to do! You have to spell it out as clearly as possible. Use direct, action-oriented words such as these:
Subscribe (to a newsletter)
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Why call-to-action is needed in banner ads? – article
Posted on April 27th, 2011 by admin
Build trust with your clients by allowing an easy method of contacting you using Click To Call Button.
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Why call-to-action is needed in banner ads?
Date Published: 24th May 2010
ASK ABOUT THIS ARTICLE
Every banner ad is designed with a simple purpose. That is to bring visitors to click on your banner, to visit certain site or share their personal data. A banner advertising simply asks visitors to do certain activity which is termed as call-to-action.
Why call to action is needed?
Call-to-action is needed so that the banner gets immediate clicks or more number of clicks from visitors. A call to action can increase your click-through rate (CTR) on the target website.
How a banner can be designed with strong call-to-action? You need to keep in mind the following approaches while designing your advertising banner:
Purpose: Your banner design ideas should be professional and should clearly tell the purpose of designing. Your banner ad should clearly reflect what you want to do, to collect data of viewers, showcase your products or company brand, generate clicks to your website or drive the visitors to affiliate website.
One call to action: Don’t put too many call-to-actions on a single banner ad. Think about the single end result or call-to-action that your banner will serve and design your banner accordingly.
Graphics and font: The graphics and text content should persuade the visitors to do an action. The font should be quickly readable and graphics will support the messages in headline, benefit sentence or question.
Interactivity: The banner ad can contain false form elements in graphic format like, text boxes, check boxes, radio buttons etc. Visitors try to fill data on them and instead they click on such banner ads. The advantage of interactive looking’ banner ads is they convince visitors to click on them.
Button text: Text within buttons is written in short. Button texts use strong call-to-action messages. These help the visitors what action to take. Texts like Sign Up Today’, Join Now’, Apply Now’, Be A Member’ narrow down the purpose and quickly drives visitors for the end result.
Time duration: If you can convince your customers that the offer shown in the banner ad is a limited time offer, then that will make visitors more interested for a call to action. Validity of great offer duration actually raises the urge to do something in consumer’s mind.
Call-to-action should be properly designed so that after seeing the banner it gets an immediate click. A banner with successful call-to-action will generate more traffic to your website. And once your banner ad has a call-to-action, you will be amazed by the large number of clicks it gets!
Author Bio: Steve Saha a designer by profession specializing in website, blogs, minisite, banners, ecovers and flash designs. He has created hundreds of minisites for his clients all over the world. You can find more details of his work and articles at Design4banners : website for banner and other web graphics design